設計思維的弔詭與迷失－以女性商品設計的樣板模式為例

The Paradox and Myth of Design thinking-The Stereotype of Female Product Design for Example

李佩玲(Pei-Ling Lee)

《設計研究》 3期 (2003/07) Pp. 11-21

https://doi.org/10.30178/SJYJ.200307.0002

摘要

女性長久以來由於生理結構以及社會脈絡下父權意識的影響，使得女性相對於男性而言一直居於弱勢，連帶的也影響設計思維的實體再現，因而女性商品設計從19世紀新藝術運動開始，以至於現代的設計思維，一直受限於陰柔藝術的樣板模式，而呈現出許多弔詭與迷失的現象，並未能真正地反映女性的真實需求。本文透過文獻評論的方式，探討許多女性觀點的設計以及女性樣板模式形成的原因，然而透過許多資料的彙整與解析，發現女性對商品需求，有時並非是在外在表徵上表現出女性原理，反而著重的是機能以及操縱的便利性，因此性別模糊了許多設計思維上的焦點，而導致似是而非的現象產生。然而隨著時代的演變、流行趨勢的影響，女性社經地位的提昇等因素，原被視為“結構劣性”的女性原理卻一躍成為價值根源的主流，也就是感性化的文化符碼。因此本文透過相關資料的彙整，提出跳脫性別的藩籬、女性觀點的設計觀、陰陽美學的性別觀、女性原理的價值根源，以解構女性商品設計的樣板模式，因此發現性別不再是二分法的層級化界定，反而因應性別的統一，而使設計思維產生多元化的廣度，並使性別產生解構的現象。

關鍵字

女性 ； 商品設計 ； 樣板模式

並列摘要

Due to the physical structure and the influence of the patriarchy, in contrast to the male, female is on the weak side. By the way, it influences the thought of the design. Since the 19th century, the Art Nouveau, the female product design have limited to the stereo type of the Feminine art, even in the modern thinking, and ex press many paradox and myth of phenomenon. This will not reflex the real requirement of female. This article investigates the many female design thinking and the course of the female stereotype by the document review. Through many information destruction, we discovered that the product to the female, not due to external symbol some times, but focus on t he convinces of function and control. Due to sex blurred the focus of the thinking of the design, and made the phenomenon of paradox. By the time drift, the influence of popular, the raised of social economical status of female, the original seem as the ”inferior structure” of female pricile became the value of the main stream. That is the culture code of the perceptivity. By the relative information review, jump out the limits of the sex, female design view, and sex view of aesthetic and the original value of female principle, we destructed the stereotype product design, and found that the sex is no longer the level limits of 二分法. In the contrast, accommodate the unified of sex, expanded the design thinking to more multi-factor and made the sex to be destructed.

並列關鍵字

feminine ； product design ； stereotype