使用者與異化產品的形態認知與互動行為研究

A Study on the Form Cognition and Interaction Behavior between the User and Deformed Product

朱信泰(Shin-Tai Chu) ； 李傳房(Chang-Franw Lee)

《設計研究》 4期 (2004/07) Pp. 45-52

https://doi.org/10.30178/SJYJ.200407.0004

摘要

本研究主要探討使用者在異化產品形態轉變下的認知互動行為，並以紮根理論研究法，去探索受訪者與異化產品之間的互動關係，並建構出使用者對異化產品的形態認知的脈絡與互動行為。訪談過程中分為三階段：1.受訪者對於早餐食用習慣為何，探討人與烤麵包機的交集點；2.透過了解受訪者飲食習慣，探討烤麵包機的使用頻率及操作上差異性；3.透過四款不同形態之烤麵包機實驗樣本，探討使用者對烤麵包機的瞭解及觀感。結果發現：1.一個人的價值不同，對於異化產品的認知也有所差異。2.受測者在未看見受測樣本前，會以「功能上、清理上、安全上」作為烤麵包機的認知互動標準，但在看見烤麵包機樣本後，則會以「造形、色彩、材質」作為認知互動判斷依據，前後形成對比。3.非設計背景受訪者與異化產品在認知互動上會以「自我經驗」及「生活行為」去產生認知互動，並會用「形態轉化、形狀相似、機能類比、操作類比」等性質來詮釋產品感知行為。而設計背景受訪者，因受過專業訓練，會以一種專業的名詞去傳達內心的感受。本研究成果，對於日後產品形態開發設計中可作為形態相關的參考依據。另外，可提供後續相關消費者行為及產品形態設計者之學術研究參考。

關鍵字

異化產品 ； 紮根理論 ； 脈絡 ； 類比

並列摘要

The main purpose of this study was to find out the users' cognitive interactive behavior under the form of Dissimilation Product changed. According to the Grounded theory, the study also attempted to search for interaction relationship between in subject and Dissimilation Product, and thereby construct the users' cognitive context and interactive behavior. There are three stages to be followed through the processes of interviews: 1) To explore the Intersection point of people and the toaster by knowing the breakfast eating habit of interviewees; 2) To figure out whether it is different in terms of the utilization rate and operation of the toaster by knowing the eating habit of interviewees.The results of this study are as below: 1) A person with different value has different cognition on Dissimilation Product. 2) Before seeing the testing sample, the subject cognitive interaction standard based on function, cleanness and the safety of the toaster On the contrary, the subject cognitive interaction standard based on style, color and material of the toaster after they seeing the toaster. 3) The subject without designing backgrounds formed cognitive action in Dissimilation Product by their selves-experiences and living behavior, and expressed their perceptual behaviors on products as the characters of style analogy, functional analogy and operational analogy. The subject who had professional training with designing background interpreted their feeling by quoting professional jargons. 4) The results of this study can be used as reference for those who engage in the related style in the field of Product Form Development Design and those are carrying out related research on Consumer Behaviors and Visual Form Design in the future.

並列關鍵字

Dissimilation Product ； Grounded theory ； context ； analogy