運用設計文化符碼理論分析平面廣告設計作品—以第十屆金犢獎水資源局廣告為例

Using Design Culture Code Theory to Analyze the Planar Advertisement Design Works-The Examples of the Advertisements of the Water Resource Office in the 10th Annual Young Times Advertising Awards

呂昭慧(Chao-Hui Lu) ； 楊裕富(Yu-Fu Yang)

《設計研究》 4期 (2004/07) Pp. 60-65

https://doi.org/10.30178/SJYJ.200407.0006

摘要

本研究透過設計文化符瑪理論來分析金讀獎的平面設計作品，以第十屆水資源局的作品為主，挑選金、銀、銅項獎作為分析對象。本文透過作品的策略層、技術層、以及意義層面的分析，可以了解隱含在作品深層的創意、視覺表現、以及欲傳達的意涵。最終並將此三項作品作比較，了解作品在各層次之間的優點以及不足之處。從這些得獎的作品分析，期望提供往後學生在創作時的參考。

關鍵字

文化符瑪理論 ； 金犢獎

並列摘要

The research analyzes the planar design creations of the Young Times Advertising Awards by the Design Culture Code Theory. Choose the works of the Water Resource Office that win the Gold, Silver and Bronze Prize to be the analytic objects. The article researches the deep creative ideas, vision expressions, and the meanings what they want to convey that imply in the creations through the analysis of stratagem layer, technique layer and signification layer of the works. Finally, comparing the three works to understand the advantages and shortages between each layer of them. I expect these analyses of the winning works support students some reference when they create works in the future.

並列關鍵字

Culture Code Theory ； Young Times Advertising Awards