「廣告設計實務」課程設計之－文字閱讀性視覺修正

Visual Improvement through Text Readability in Curriculum Design of "Advertising Design Practice"

劉晏志(Yen-Chih Liu) ； 曾啟雄(Chi-Shiung Thzeng)

《設計研究》 6期 (2006/07) Pp. 172-178

https://doi.org/10.30178/SJYJ.200607.0018

摘要

本課程設計動機乃在於目前生活週遭中，充斥著隨處可見缺乏整體美感的文字訊息，這些宣傳文字，雖然達到了應該具備的傳達功能，但是基於美觀與視覺設計人員的專業下，不應該只是這樣的設計標準，而且受過專業訓練的設計人員，也不應該具有這種視而不見或以不在乎的心態來進行設計行為，因此規劃本課程。藉由現今生活環境週遭的狀況調查與分析，使設計者理解在不在乎心態下所設計出來的文字訊息，在傳達與美感上的視覺現況，並透過文字編輯與設計時所應具備的基本觀念說明，引導學生進行本課程之各項操作。包含文字編輯之視覺修整，字間、字型大小、筆劃粗細等細微部分修整，錯視原理修整等項目，進行多次的修改與檢討。旨在強化專業的設計從業人員，應該具備的高度敏銳觀察與審美的能力。

關鍵字

文字 ； 視覺修正 ； 廣告設計實務 ； 課程設計

並列摘要

The main incentive to design this curriculum is that our daily living environments are congested with textual information-which is lack of inclusive aesthetics. Whilst from the vintage of aesthetics and visual design professionals, suchlike text advertising-even though has attained the communicability-should have been able to acquire better design qualities and standards than in our current presence; furthermore, designers who had been through professional training are also not supposed to be ignorant and performing design with such attitude. Therefore, this curriculum is planed and designed. Through analyzing our current lifestyles and surroundings, designers will be able to learn and understand: the textual information-which designed with ignorant attitude; factual visual circumstances of communicability and aesthetics; description of fundamental concepts for text design and typography; as well as guiding students to follow and conduct each proper procedure. This includes visual improvements-such as typography, character spacing, font size, text thickness, optical illusion-which are aimed to perform several modifications and evaluations. Moreover, professionalism of the designers not only has to be advanced, but they are also supposed to be equipped with high level of observation and good appreciation of beauty.

並列關鍵字

text ； visual improvement ； practices of advertising design ； curriculum design