Color that Communicates across Culture: Color Semiotic, Sign and Symbol

Thomas C. Blair ； Shang-Chia Chiou

《設計研究》 8期 (2008/07) Pp. 165-174

https://doi.org/10.30178/SJYJ.200807.0020

並列摘要

In our daily life colors are never isolate, but always presented together with other colors. Colors effectively communicate visual images, enabling the association of ideas and symbolic meanings based upon individual senses and experiences. Color symbolism seems to be how individuals associate colors with things, objects, psychological or physical space with in the culture. This article analyzes the application of colors and symbolic meanings of the opposite hue sensation and is conventional meanings, eight fully saturated chromatic colors were chosen from the Munsell color system: Red, yellow, green, blue, yellow-red (orange), green-yellow (apple green), blue-green (turquoise), red-blue (purple). Apart from these eight hues, two achromatic colors black and white were also used. Subject were pick word for psycho logical associations meaning e.g., danger or safety, go or stop... etc., the objective of the present study was to examine color associations across culture and how it communicates with in culture. In experiment, 104 participant s from Taiwan and American were participating (56 males and 48 females). Overall results, a color related to emotion is highly dependent on sex, age and personal preference culture associations and ones pas t experience with particular color. Overall result form the survey test shown. Out of all color red/green: go-stop had most Knowles able significant difference within culture and sex, and all other color have some different between sex/culture. Results also suggest that individuals rely on at least two different representational models of color experience: (1) lexical, conforming to the culture's representation, and (2) individual perceptual organizing each color sensation to person experiences can differentially influence observer's behavior in color similarity.

並列關鍵字

semiotic ； sign ； symbol ； culture ； opposites hue