A Study on the Experience and Communication of Food Safety Concept in Agricultural Aesthetics

Tao-Wen Li ； Ming-Chyuan Ho

《設計研究》 13期 (2017/07) Pp. 28-34

摘要

Food safety is to stabilize the basic needs of people's livelihood, and for consumer food safety experience design and corporate food security ideas to convey the issue is widely available. Design the case of ag-ricultural culture as a workshop, the agricultural aes-thetics as the core of the food safety experience de-sign through the social level of the theme of agricultural beauty, scientific and technological as-pects of the beauty of agricultural technology, policy level of agricultural tools, cultural level of agricul-tural experience, the economic level of agricultural products, The aesthetic level of the agricultural con-cept of the six facets, in the experience of the strate-gy of the senses, emotions, thinking, action, associa-tion five levels of analysis, through the aesthetic aesthetic education and aesthetic experience of the ＂aesthetic communication model.＂ This model will be the consumption of public health education and agricultural aesthetics of the different aspects of the combination, so that the general public understand the importance of food safety; to explore the rele-vant agriculture and animal husbandry industry, the characteristics of the tourism factory and core com-petitiveness, to explore such enterprises in the indus-try The connotation of agricultural aesthetics conno-tation shaping the good image of the enterprise; as a philosophical concept between the designer and the experimenter set up a bridge between aesthetic de-sign and aesthetic education communication, put forward through communication to understand the needs of food safety, awareness of safe food Value, to further improve the experience activities and de-sign recommendations.

關鍵字

agricultural aesthetics ； food safety ； experiential design ； communication