臺灣報紙對超級籃球聯賽(SBL)報導內容分析

Content Analysis of Domestic Newspapers Reported SBL in Taiwan

謝靜瑜(Ching-Yu Hsieh) ； 張馨勻(Hsin-Yun Chang)

《兩岸體育學術研討會論文集》 2010年 (2010/11) Pp. 163-176

https://doi.org/10.6944/LATYHSYTHLWC.201011.0163

摘要

超級籃球聯賽(SBL)經營手法是延續中華職籃的模式，可謂是半職業的運動。報紙則是最廣泛且最便利的知識與訊息的來源，也是歷史最悠久，影響層面最廣的傳播媒體。由於大眾傳播媒體會影響人們對於體育運動的態度，有必要檢視大眾傳播媒體有關SBL之報導取向。目的：針對臺灣報紙對第六屆超級籃球聯賽(SBL)報導內容分析，進而瞭解不同報紙對SBL刊載的重視程度、內容取向的差異情形。方法：以中國時報、自由時報、聯合報及蘋果日報刊載第六屆超級籃球聯賽(SBL)新聞報導?研究內容，採內容分析法進行研究。結果：各報對於SBL的重視程度上：《蘋果》＞《自由》＞《聯合》＞《中時》。在新聞處理總和上以照片?最多，其次?表格和文字。四報對於SBL在照片、表格的刊載是有相關性，但在文字上的呈現則無關聯性。結論：四報對於SBL在照片、表格的刊載是有相關性，但在文字上的呈現則無關聯性。《蘋果》、《自由》在內容呈現上較豐富，《中時》、《聯合》在因應市場競爭策略上較保守，所以題材呈現上較傳統，以文字內容?主。

關鍵字

超級籃球聯賽 ； SBL ； 內容分析 ； 報紙

並列摘要

The operation mode of Super Basketball League (SBL) is a continuation of the CBA model, can be called semi-professional sports, and newspapers are the most extensive and most convenient source of knowledge and information. It is the oldest and broadest impact of the media as well. Since the mass media may influence people's attitude for the sport, it is necessary to view the mass media reports about the orientation of SBL. Purpose: this paper aimed to understand the different papers published on the SBL level of attention, the differences of content orientation through the sixth Super Basketball League (SBL) reported content analysis in Taiwan newspapers. Method: content analysis was used to study the content of the sixth Super Basketball League (SBL) through China Times, Liberty Times, United Daily News and Apple Daily. Result: the newspaper's emphasis on the SBL: Apple Daily＞ Liberty Times ＞ United Daily News ＞ China Times. Four publishers delivered news in form of photos the mainly way, then tables and writing describing. Those four publishers all had coordination in photos and tables, but nothing correlation in writing describing. Conclusion: Those four publishers all had coordination in photos and tables in SBL news, but nothing correlation in writing describing. Apple Daily and Liberty Times were rich in content presentation; however, both China Times and United Daily took conventional strategies when facing market competitions, so the main way they delivered news was writing describing.

並列關鍵字

Super Basketball League SBL ； content analysis ； newspaper