中部地區農產品加值打樣推廣概況與初級加工場設置關鍵因素探討

General Information of Promotion on Agricultural Product Value-Added Mocking, and Key Factors for Primary Processing Field Establishment on Agricultural Product in Central Taiwan

游詩妮(Shih-Ni Yu) ； 吳建銘(Chien-Ming Wu) ； 嚴仕函(Shih-Han Yan) ； 李昱錡(Yu-Chi Lee)

《臺中區農業改良場研究彙報》 159期 (2023/06) Pp. 15-41

摘要

本研究透過立意抽樣法調查328位中部地區農民對農產品加值打樣政策之意見反饋，研究結果顯示，農產品加工打樣服務有25.60%受訪者未曾聽過、46.64%僅聽過或不清楚，完全瞭解者僅占4.57%；對於參與農產品加值打樣服務意願調查方面，高達88.42%受訪者表示有參與意願並有部分受訪者表示願意嘗試包裝（30.22%）、乾燥（29.50%）及品質檢測（23.74%）等加值打樣服務。另探討農產品初級加工、初級加工場設置與注意事項及關鍵因素，本研究以開放式問卷訪談6位已取得或規劃中農產品初級加工場或食品加工廠、4位有意願申請並具有農產品初級加工品或曾來場進行打樣服務之農民及6位輔導單位專家與學者，藉以提供未來欲投入農產品初級加工之農民相關規劃建議與參考。受訪者建議原料生產管理端需注意品質控管與利基作物選擇。農產品初級加工品開發應以市場為導向，開發具有獨特性與利基性的產品，而透過打樣中心進行打樣測試，可省下代工費用並獲得加工參數。生產初級加工產品時注意產能與產品銷量間的平衡，制訂完備的生產動線與流程規劃，使產能發揮最大效益。產品行銷方面應先瞭解目標市場，選擇適合的行銷通路，善用政府資源進行產品包裝設計等，減少投入成本。農產品初級加工場設場資金投入龐大，透過生產成本試算、通路需求及做好資金控管與規劃，再決定投入加工場設置或委外代工，並可尋求相關輔導單位進行規劃輔導與諮詢；亦透過與不同農民間合作多元發展，結合食農體驗與消費者教育，達到產業六級化之發展與提升產業競爭力的目標。

關鍵字

農產品初級加工 ； 產品打樣 ； 政策推廣 ； 質性研究

並列摘要

Opinions form 328 farmers in the agricultural product value-added mocking policy were investigated using intentional sampling method. There was showed that 25.60% of respondents haven't heard the service of agricultural product processing mocking, 46.64 % of respondents knew, and understand has only 4.57%. To whom were willing to the services were 88.42% of respondents, that the willingness were packaging (30.22%), drying (29.50%), and quality inspection(23.74%) were 30.22%, 29.50%, and 23.74%. Besides, to understand the key factors of primary processing and field. Establishment on agriculture products, respondents of who obtained (or planned) licenses, had willingness to participate, and the experts on the current field, were 6, 4, and 6 people were interviewed. Those were recommended that quality control and the selection of niche crops be given consideration in the management of raw material production, and that market-oriented development of distinctive and niche products be carried out in the development and planning of primary processed agricultural products. To gather processing parameters and lower the cost of production outsourcing, the mocking center were conducted mocking tests; Under primary processed products, it's important to focus on attention to the balance between production capacity and sales. Optimize the advantages of production capacity were, created the complete production line and process. To reduce input costs, Understand target market before selecting an effective marketing and use of government resources for product packaging has reduce input costs, for example. The principal processing facility builded has sizable input. It decided to invest in the development of a processing field or outsource the production through the trial calculation of production costs marketing and funds marketing and funds monument feasible to seek out relevant counseling units for planning counseling and consulting. To achieve the objective of six-level industrial growth, consulting and working with various farmers, combined with experience in food farming and consumer education.

並列關鍵字

agricultural product primary processing ； agricultural product proofing ； policy promotion ； qualitative research