運動賽會價值的創造者－運動管理顧問公司市場初探

Value Creator of Sport Events-An Primary Study of Sport Management Consultant Market

方信淵(Shin-Yuan Fang) ； 高錦勝(Chin-Sheng Kao) ； 林裕恩(Yu-En Lin)

《中正體育學刊》 1期 (2007/06) Pp. 99-107

https://doi.org/10.30093/CCPEJ.200706.0012

摘要

目的：本研究旨在瞭解台灣運動管理顧問公司之發展現況。方法：本研究以內容分析法進行，於相關文獻資料、台灣Google及商業司網站搜尋「運動管理」等相關詞彙，並分析運動管理顧問公司的經營現況。結果：目前國內運動管理顧問公司共有58家（已剔除9家重覆出現者），然而，扣除14家已停止營業（解散、廢止或於商業司查無登記資料者）、6家名實不符，以及7家為一般行銷或廣告公司，僅餘31家目前仍持續營業。結論：國內運動管理顧問公司的營業現況相當不穩定，再加上一般行銷、公關或廣告公司爭食運動市場這塊大餅，使得運動管理顧問公司的經營面臨嚴峻的挑戰。建議：體育運動相關行政組織能儘速建立並落實專業運動管理人、經紀人才的培訓機制與証照制度，以提升運動管理專業人才的不可替代性，讓運動管理顧問公司得以永續經營。

關鍵字

運動管理 ； 動管理顧問公司

並列摘要

Purpose: The purposes of this study were to analyze the competition system of university badminton championship, and try to find a suitable one in different systems. method: This study took content analysis to collect program and printed paper in technical meeting for coach of university badminton championship or universiade games from 2002 to 2006. To analyze the competition system, match amount of B grade which had more participators, and use Microsoft Excel 2003 to calculate and compare match amounts in different system. result: (1)The team competition systems of B grade were the same which was taken groups circle in preliminary, and select the best team of each group to take part in finals from 2002 to 2004; 2005 started to select the best 2 teams of each group to take part in finals. (2)The match amounts of 3 teams in one group to take circle competition in preliminary, and select the best 2 teams of each group to take part in finals; or 4 teams in one group to take circle competition in preliminary, and select the best team of each group to take part in finals were medium in 6 different systems, and there was not much different between them. conclusion: Make 3 teams in one group to take circle competition in preliminary, and select the best 2 teams of each group to take part in finals was the best competition.

並列關鍵字

badminton championship ； competition system