The Association between Firm Performance and Alignment of R&D-Type Strategy in Taiwan's Electronics Industry

研發種類策略契合度對台灣電子業公司績效的影響

陳玉麟(Yu-Lin Chen)

《中華會計學刊》 7卷1期 (2011/01) Pp. 61-88

https://doi.org/10.6538/TAR.2011.0701.03

摘要

無資料

關鍵字

產品研發 ； 製程研發 ； 創新 ； 市場基礎績效 ； 策略性契合

並列摘要

Accounting research lacks the reliable evidence to accurately value various types of R&D activity. Increasingly widespread practices such as concurrent engineering, cross-functional project teams and design for manufacturability point to the importance of coordinating and integrating both process and product R&D. This study addresses the performance consequence of alignment between R&D-type strategy and contextual factors. Evidence from a pooling data from Taiwan's electronics industry for the period 2001-2003 demonstrates that most innovation firms (61%) employ R&D hybrid strategy (invest in both process and product R&D), while 28% invest only in product R&D and the remaining only invest in process R&D. These findings suggest that R&D cooperation, foreign technology licensing, in-house R&D activities, firm size, age and financial risk are all significant factors in motivating firms to adopt product R&D strategy vs. process R&D strategy, while experience of external technology contract, trademarks and growth demand are all significant factors in motivating firms to pursue process R&D strategy vs. product R&D strategy. Moreover, firms with intensified export and growth demands would be more likely to adopt process R&D strategy, rather than pursue R&D hybrid strategy. More importantly, this study shows that firms adopting an R&D-type strategy that is consistent with an empirical benchmark derived from contextual factors are more likely to gain better performance, in terms of innovation output and market-based measures, than those using an inconsistent R&D-type strategy.

並列關鍵字

Product R&D ； Process R&D ； Innovation ； Market-Based Performance ； Strategic Alignment

參考文獻

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