渠道成员满意度的影响因素研究

A Study on the Factors Influencing Channel Member' Satisfaction

臧海明(Hai-Ming Zang) ； 赵萍(Ping Zhao)

《Journal of Data Analysis》 5卷2期 (2010/04) Pp. 1-10

https://doi.org/10.6338/JDA.201004_5(2).0001

摘要

构建渠道满意度的评价指标体系，结合典型企业的调查数据，利用因子分析和逐步回归分析对渠道满意度做了研究，该研究可以帮助企业更加准确、有效的改进渠道工作中的短板，持续提升渠道成员满意度。

關鍵字

渠道满意度 ； 因子分析 ； 逐步回归

並列摘要

Construct the evaluation index system of channel member satisfaction, using factor analysis and stepwise regression analysis to do the research of channel member satisfaction, which combined with the survey data of a typical enterprise. The study can help the interprise improve the channel relations efficently and continuously promote the satisfaction.

並列關鍵字

channel member' satisfaction ； factor analysis ； stepwise regression

參考文獻

王铁明、荆娴(2005)。分销渠道成员的满意度评价模型。科技进步与对策。10，78-79。

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Ruekert, R.W.,Churchill, G.A.(1984).Reliability and Validity of Alternate Measure of Channel Member Satisfacation.Journal of Marketing Research.21,226-233.

Robicheaux, robert A,Coleman, James(1994).The Structure of Marketing relationships.Journal of the Academy of Marketing Science.22(Winter),38-51.