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THE EFFECTS OF THE INTENTIONS AND BEHAVIOR OF THE PUBLIC FOR A LOW-CARBON LIFE: A VIEW OF THE LAY THEORY

影響民眾低碳生活之意願與行為之因素-常民理論觀點

摘要


This research was based on the Lay Theory to discuss if the individual knowledge of consumers can influence the degree of trusting the global warming topic and give rise to the usage intentions and actual behavior of a low-carbon life. This research used the questionnaire investigation method, with 176 samples collected, and made regression analyses to verify the hypotheses. It was found that when people believe that an external environment can change, they will not agree that climatic variation is a false topic. However, they will hold reservations toward whether they can mitigate the change of the external environment. In addition, when people hold a skeptical attitude toward climatic variation, no intention for a low-carbon life will arise. Conversely, those thinking that it is possible to mitigate external environmental deterioration through sustainable acts will have more intention to engage in a low-carbon life. Further, people with the intention to engage in a low-carbon life often already practice relevant sustainable acts in day-to-day life. Lay theories predicted people's beliefs which further influenced people's different intentions and behaviors towards energy conservation and carbon reduction.

並列摘要


本研究以常民理論為理論基礎,來探討消費者個人常民知識是否會影響到全球暖化議題的信任程度,進而對低碳生活產生使用意願與實際行為。本研究透過問卷調查方法,回收176份有效樣本,並進行迴歸分析以檢定假說。研究發現當人們相信外在環境是可以變動時,對於氣候變遷是假議題的觀點是不贊同的,但對於自己能否緩解外在環境的變化卻持保留態度。此外,當人們對於氣候變遷持懷疑態度時,並不會產生低碳生活的意圖,相反地,人們認為可以從事永續行為來緩解外在環境惡化者,從事低碳生活的意圖較高。再者,願意從事低碳生活意圖的人們,在日常生活中通常都已經在實踐相關的永續行為。

並列關鍵字

永續 常民理論 低碳生活

參考文獻


Abeliotis, K., Koniari, C., &Sardianou, E.(2010). The profile of the green consumer in Greece. International Journal of Consumer Studies, 34(2), 153-160.
Burnette, J. L., O'Boyle, E. H., VanEpps, E. M., Pollack, J. M.,&Finkel, E. J. (2013).Mind-sets matter: A meta-analytic review of implicit theories and self-regulation. Psychological Bulletin, 139(3), 655-701.
Central Weather Bureau (2018a) Global climate change [online]https://www.cwb.gov.tw/V7/climate/climate_info/climate_change/change_5.html (accessed 10 June).
Central Weather Bureau (2018b). Future climate situation and estimation. [online] https://www.cwb.gov.tw/V7/climate/climate_info/climate_change/change_4.html (accessed 10 June)
Central Weather Bureau (2018c). The Effects of Climate Change. [online]https://www.cwb.gov.tw/V7/climate/climate_info/climate_change/change_8.html (accessed 10 June)

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