In this study we purport to formulate a model of service recovery. We investigate the relationship between restaurant's customer behavior intention and the customer's demand for service recovery over perceived service failures. The study is based on questionnaires distributed to customers of 443 restaurants in central Taiwan. It utilizes linear structure relation model (LISREL) to examine hypotheses. It is found that customers’ perception of serious service failure has negative impact on their future behavior intention. With appropriate recovery strategies, however, the severity can be greatly alleviated. We conclude with several recommendations for the restaurant management.