探究影響台北市商務中心承租意願的關鍵因素及方案選擇

Using AHP to Study the Critical Factors Affecting Taipei Business-Center Selection

蘇振華(Chen-Hua Su) ； 王超弘(Chau-Hung Wang)

《科際整合管理研討會》 2015第18屆 (2015/06) Pp. 241-254

https://doi.org/10.6495/CIMBM.2015.017

摘要

近年來國際貿易日趨頻繁，外商持續來台設立分公司及辦事處。因此造成商務中心辦公室的需求量逐漸增加。目前，商務中心主要設立據點為台北市。本研究的目的希望透問卷調查，找出影響承租台北市商務中心的關鍵因素。並探尋不同規模企業，如何挑選商務中心。本論文首先採用因素分析法來萃取出影響承租的九項關鍵因素；如商務中心多元服務、商務中心辦公環境、辦公室空間規劃、商務中心知名度、辦公大樓設施、辦公室生活圈便利性、辦公室事務設備、辦公室登記地址及辦公室租金。之後，再以分析層級程序法得知不論何種規模之企業，皆以國際品牌的商務中心為首選。本研究成果將可為從事商務中心業者設立新據點時之重要參考。

關鍵字

商務中心 ； 關鍵因素 ； 方案選擇 ； 因素分析法 ； 分析層級程序法

並列摘要

Due to the increase of international trading, many foreign companies had come to Taiwan to establish branch offices. Thus, the demands for a working space in business-centers are growing and mainly those located in Taipei area. In this research, our goal is through the use of questionnaire; find out the critical factors that will affect the tenants when selecting the business-centers. First, we apply the Factor Analysis method to extract the nine critical factors affecting the tenants and they are; services diversification, office environment and layouts, popularity of the business center, building facilities and office equipment, address and rent. Then, by applying the Analytical Hierarchy Process (AHP), we concluded that international business-center companies are the preferable selection by all tenants. The result of the research will provide references to companies who intent to establish new business-center locations.

並列關鍵字

Business-Center ； critical factor ； Selection ； Factor Analysis ； Analytical Hierarchy Process