試論文學、旅遊與文創產業的多元共構

The Discourse on Multi-component Structures of Literature, Tourism and Cultural and Creative Industries

陳敬介(Ching-Chieh Chen)

《全球化與多元文化學報》 3期 (2015/12) Pp. 95-124

摘要

文化創意的相關論述，近十幾年來蔚為文化界、產業界及跨領域合作的顯學。本文則嘗試從文學作品、文化旅遊與文創產業三者的互動連結，論述其多元運作、互為主體的文化產業特色。首先藉由「千江有水千江月」詩句所創造的意象，闡釋「文化創意產業」的特質，進而思考「文學旅遊」在文化創意產業體系中所處的位置；及其在龐大的產業體系中能否特色獨具，並創造龐大的商機，或只是旅遊業的附庸、出版業的延伸？其次則因近年來，雖然中央或地方政府的確日益重視文化旅遊及文學地景的建設與推廣，但卻也發現整合的深度與廣度仍有加強及整合之處；故擇要論述筆者多年來從事文學旅遊研究、寫作及實務操作、參訪案例的心得，以提供相關單位做為規劃「文學旅遊」的參考；繼而以此為基礎提出如何使文學旅遊深化與多元化的可能，使得「在文學中尋找風景，在風景中遇見文學」的實踐邁向更深廣多元的層次。

關鍵字

文學 ； 文學旅遊 ； 文化旅遊 ； 文化創意產業

並列摘要

Cultural and creative discourses have become truly significant in the cultural sector, industry and interdisciplinary cooperation during the last decade. This article attempts to link the interactive literary works, cultural tourism and cultural and creative industries of the three, discusses the operation of its pluralism and cultural industry characteristics of inter-subjectivity. First, explaining the characteristics of ＂cultural and creative industries＂ through the imagery created by the poem ＂rivers of water, rivers of moon＂. Furthermore, reflecting on the status of ＂literary tourism＂ in the cultural and creative industries. Can ＂literary tourism＂ in large industrial systems show its unique characteristics and create huge business opportunities, or simply a vassal tourism, extending the publishing industry? Secondly, due to recent years, although the central or local governments really growing importance of cultural tourism and literary landscape construction and promotion, but also found that the depth and breadth of integration still need to be further strengthened and consolidated. Therefore, the author chose to discuss his literary tourism research, writing, practical operation and visit case experience over the years to provide relevant units as planned ＂literary tourism＂ reference. Then proposed as the basis for how to deepen and diversify the tourism literature may make ＂find landscape in literature, meet literature in landscape 'practice towards deeper and widely diverse levels.

並列關鍵字

literature ； literary tourism ； cultural tourism ； cultural and creative industry