「韓流」研究中測量構面之探討與回顧

Discussion and Review of Measurement ＂Korean Wave＂ Concept Scale

張瑋倩(Wei-Chien Chang)

《旅遊與健康學術研討會論文集》 2014卷 (2014/06) Pp. 256-257

摘要

從2000年開始韓國以電視劇打入台灣市場，也因韓劇的盛行，讓韓國流行音樂、韓國食物、服飾、美妝等等在台形成一股旋風。開始有學者對於韓流有初始的探討。現今對韓流概念的研究，以質性居多，量化性工具鮮少，亦尚未有代表性測量量表，也未對韓流研究的測量構面有完整的學術回顧。本研究試圖對測量韓流之概念進行完整回顧，尋找韓流研究中量表的構面。嘗試大量回顧過往之研究，找尋其共通點並了解目前現況，搜尋Science Direct、SAGE Journal、EBSCO、CEPS及全國博碩士論文資訊網等資料庫；以Korean wave、Hallyu、韓流相關詞彙搜尋相關國內外文獻。從過去研究韓流的資料中，文獻顯示大多以測量韓流概念多以韓劇作為研究主體，其次為韓國文化及韓國流行音樂。以韓劇作為研究主體，測量韓流的構面，無論質性或量化性研究中，以收視行為、動機、涉入程度、文化認同為主要構面；以韓國文化及流行音樂為研究主體，測量韓流以文化認同為構面。即使以韓劇、韓國文化及流行音樂為研究不同主題，在測量韓流概念的工具上，都有部分相同構面。藉由本研究回顧過去到現今的研究，歸納各量表的特色與共通處，以提供往後研究評估韓流所需量測工具之參考，幫助未來韓流研究之後續發展。

關鍵字

韓國流行文化 ； 韓流

並列摘要

The Korean drama got into the Taiwan market since 2000. Because of the popularity of Korean drama, it becomes a trend that Taiwanese love Korean pop music, Korean food, clothing, and makeup. Scholars began to have a discussion about ＂Korean Wave＂. There were some qualitative research on the Korean wave and few quantitative researches. However, there were no a representative measurement questionnaire and academic review. The purpose of the article was to find the concept of measuring the scale of a complete review of the Korean Wave, Hallyu find the dimensions of the scale, the subsequent development of Korean help future research. In retrospect try a lot of research to find their common ground and understand the current situation, searching Science Direct, SAGE Journal, EBSCO, CEPS and the national information network dissertations and other databases; to Korean wave, Hallyu, Korean-related search terms related to domestic foreign literature. Korean data from previous studies, the literature shows that the concept of multi mostly to measure the Korean drama as a research subject, followed by Korean culture and Korean pop music. In Korean as a research subject, measuring scales Korean , whether qualitative or quantification studies to viewing behavior , motivation, involvement , cultural identity as the main dimensions ; Korean culture and pop music for the study subjects , the measurement Korean cultural identity for the scales to dimensions . Even in Korean, Korean culture and pop music to study different topics in the Korean concept of measuring instruments, has the same dimensions of parts. With this study the past to the present study, induction characteristics and common at all scales, in order to provide the desired future reference Korean study evaluated the measurement instruments.

並列關鍵字

Korean pop culture ； Korean wave ； Hallyu