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The Effect of Perceived Risk on Consumer's Preference for Information Sources
並列摘要
Consumer purchasing behavior involves some degree and type of risk. Consumers take strategies to reduce the risk, and to what extent they take some actions may depend on the degree of perceived risk. The present study focuses on the effect of various perceived risk on the preference for different information sources. The results indicate that (1) the positive effect of substantial risk on personal source and media source of information; and (2) the positive effect of mental risk on personal source and media source of information; and (3) the negative effect of mental risk on brand and celebrity of information.
被引用紀錄
張家銘（2011）。產品屬性、產品品牌知識與知覺風險對消費者購買意願影響之研究-以中古汽車為例〔碩士論文，元智大學〕。華藝線上圖書館。https://doi.org/10.6838/YZU.2011.00126
楊運秀（2010）。恐新特質、人格特質與知覺風險關係性之研究〔博士論文，國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-0809201022050300
延伸閱讀
- 陳眉蓉（2018）。The Influence of Perceived Risk, Word-of-Mouth, Perceived Value of Internet Purchasing Broker on Purchase Intention〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2103201910462061
- 賴麗香、廖文琪、黃春松、余永讚（2018）。A Study of Consumers’ Purchase Intentions and Perceived Risk on Medical Expense Insurance。嶺東學報，(43)，147-167。https://www.airitilibrary.com/Article/Detail?DocID=18111912-201806-201806270013-201806270013-147-167
- 陳家億（2015）。The relationships of perceived risks, service convenience and trust to consumers’ intention to use third-party payment〔碩士論文，國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2015.00516
- 曾淑美、陳玉芬（2011）。The Effects of Perceived Risk, Trust and Information Richness on group-repurchase Intention。Electronic Commerce Studies，9(3)，269-293。https://doi.org/10.29767/ECS.201109.0002
- 丁學勤（2007）。Antecedents of Perceived Risk and the Methods of Reducing Risk in Internet Shopping: The Views of Consumers。經營管理論叢，3(2)，97-116。https://doi.org/10.6872/OMR.200712_3(2).0023