妝髮造型模擬系統之研究與行銷策略之擬定

The Research of Modeling Simulation System and Marketing Strategy Plan

彭建文(Jian-Wen Peng) ； 樊祖燁(Tsu-Yeh Fan) ； 張善傑(Shan-Chieh Chang) ； 李祁(Ci Lee) ； 陳詩幼(Shih-Yu Chen) ； 翁禕翎(Yi-Ling Weng) ； 劉郁萍(Yu-Ping Liu) ； 黃致翔(Jhih-Siang Huang)

《致理學報》 34期:資訊特刊 (2014/07) Pp. 1301-1336

摘要

本創業企劃案係應用影像處理技術，實作一套妝髮造型模擬系統－「彩妝魔髮」。該系統分為基本型與進階型兩種，可用於Android作業系統的智慧型行動裝置。消費者可藉由該系統選擇喜歡的妝髮造型與自己的臉部搭配，或是自行妝髮模擬；系統亦會依據消費者的五官給予選擇妝髮造型的建議。除了核心產品妝髮模擬系統之外，該系統尚利用呼叫API的技術，利用介面連結其他的套裝軟體，包括線上購買系統可線上購買彩妝用品，消費記錄系統可提供購買記錄，合作商家系統提供附近店家的資訊，彩妝教學系統提供影片供使用者下載觀看、而彩妝建議系統依據當時之天氣與温度提供彩妝建議。針對美容美髮店家設計的進階型產品更提供CRM與營業管理系統幫助店家做好經營管理。

關鍵字

影像處理 ； 妝髮模擬 ； 五官定位 ； 影像二值化 ； 行銷策略

並列摘要

In this study, the application of image processing technology, design a modeling simulation system. The system has two versions, basic and advanced version, which all can be used for Android O.S. smart mobile devices. Consumers can choose to model their face by themselves, or the system simulates the modeling. The system will be given the option of modeling recommendations based on consumers' facial features. In addition to the core product, the system still use the API call technology, to links to other software packages, including the online purchasing system to let customer to buy cosmetics, the consumers' records system to records customers' records, the business cooperation system provides nearby shops information, the modeling teaching system for users to download movies to watch, and the modeling suggestions system based on the prevailing weather and temperature to provide modeling suggestions. And for beauty products store also offers advanced CRM and business management system helps make the store management.

並列關鍵字

Image Process ； Modeling Simulation ； Facial Features Locating ； Bi-Color Processing ； Marketing Strategy