World Gym健身俱樂部經營管理技術對會員滿意度影響之研究

The Study of World Gym Fitness Club Management Affect the Members Satisfaction

鄭勵君(Lih-Jiun Jeng)

《兩岸運動訓練科學研討會論文集》 2012 (2013/01) Pp. 16-21

摘要

本研究目的在瞭解：一、World Gym健身俱樂部組織架構與人力運用。二、World Gym健身俱樂部服務管理。三、World Gym健身俱樂部行銷管理。四、World Gym健身俱樂部財務管理等對會員整體滿意度之影響情形。研究方法為田野研究實察法，以問卷集群隨機與簡單隨機抽樣，抽取全台21個World Gym運動健身俱樂部， 480份有效問卷進行平均數、標準差、偏態、峰度與驗證性因素分析；應用結構方程模式（structural equation modeling, SEM）驗證理論模式之適配性，並檢定因素結構，結果能建立一套運動健身產業經營管理關鍵成功因素模式。研究結果經結構方程模型驗證，證實了健身俱樂部經營管理技術會正向影響會員整體滿意度，且由標準化路徑係數來看，經營管理技術是影響會員整體滿意度的重要因素。

關鍵字

人力運用 ； 服務管理 ； 行銷管理 ； 財務管理

並列摘要

The purpose of this study is to understand: 1. World Gym Club organized structure and manpower utilization, 2. World Gym Fitness Club service management ,3. World Gym Fitness Club marketing management. Circumstances, 4. World Gym Fitness club financial management of to impact of the member's overall satisfaction. Research methods are the field study real observation method, questionnaires cluster random and simple random sampling, This study extract Taiwan 21 World Gym sports fitness club, 480 to valid questionnaires conducted an average number, standard deviation, scenes, kurtosis and confirmatory factors analysis ; application of structural equation modeling (structural equation modeling, SEM) to verify the suitability of the theoretical model, and test the factor structure of the results of the critical success factors to build a sports and fitness industry management mode. By the structural equation model validation results confirmed the operation and management of the health club will positively affect the overall membership satisfaction and by standardized path coefficient of view, the operation and management of technology is the important factors affecting the member's overall satisfaction.

並列關鍵字

structural equation modeling ； SEM ； manpower utilization ； service management ； marketing management ； financial management