- 會議論文
解說服務品質對遊客忠誠度影響之研究
Study of Interpretation Service Quality for Tourists Loyalty
並列摘要
This study aimed to investigate the quality of interpretation services for tourists who visits in historical sites of Tainan. In this study, ＂Interpretation Service Quality＂ and ＂Loyalty＂ was applied to measurements collected data and analyzed by regression analysis. The results are following: First, the ＂interpretation service quality＂ has a positive impact to ＂loyalty＂. Second, the tourists prefer ＂interpretive signs＂ than ＂interpretation of narrators＂. Based on the findings, the study concluded that the relevant units should strengthen the training of personnel interpretation ability in order to increase tourists' participation and loyalty.
被引用紀錄
陳宛瑜（2017）。新博物館的文化場域分析－以安平老街為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2017.00646
蕭素珍（2016）。陸客來臺觀光旅遊服務品質與忠誠度之探討-以導遊專業職能為中介變項〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1108201714031397
薛明玥（2016）。高雄地區Day SPA經營現況與顧客滿意度之研究〔碩士論文，國立屏東科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0042-1805201714161491
傅美慧（2016）。美甲營業環境對於消費者忠誠度之影響研究-以高雄地區為例〔碩士論文，國立屏東科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0042-1805201714161596
延伸閱讀
- 徐誠良（2009）。服務品質、轉換成本、顧客滿意度與顧客忠誠度之研究-電信服務業實證〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0006-1407200916153600
- 陳孟修、陳之姸、林麗芬（2020）。探討顧客關係、服務品質與認知價值對顧客承諾之研究。康大學報，(10)，19-45。https://www.airitilibrary.com/Article/Detail?DocID=22263748-202006-202007060028-202007060028-19-45
- 陳彥君（2010）。服務品質、轉換成本、顧客知識與顧客忠誠度的關聯性研究〔碩士論文，國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-2906201021550200
- 葉惠仁、呂季芳（2014）。The Influences of Customer Satisfaction, Service Quality and External Factor on Tourist Revisit Intention。觀光與休閒管理期刊，2(2)，155-172。https://doi.org/10.6510/JTLM.2(2).12
- 朱永蕙（2016）。Study of Tourist Behavior Category and Difference at Tourist Information Centers。觀光與休閒管理期刊，4(1)，60-66。https://doi.org/10.6510/JTLM.4(1).06