社會運動與新認同：社群媒介與創意社群之分析

On the New Identity of Social Movement: An Analysis of Creative Community

許傳陽(Chuan Yang Hsu)

《傳播文化與政治》 8期 (2018/12) Pp. 141-164

摘要

社群媒介已經逐漸成為社會動員的工具，它被使用於不同目的的社會運動，電腦網路的網站可能被用來刊登社運團體的宣示，而臉書的粉絲專業可以被使用來與支持者對話，但是這種網路社會行動與實體的社會行動之關係，是當今傳播與社會學者關心的重點。進一步而言，以創意為主要形態的社會運動能否創造出新式的社會參與，也是關心社群網路發展之學者所欲探索的問題。本文主要在於探討社會運動與創意社群之間的關係，本研究將側重於社群組構形式之探討。文章第一部分著重於理論架構的探討，筆者擬出一社會溝通的概念架構，此一架構著重於日常生活社會行動的討論，最後研究者試圖以此一架構，研究台灣的網路社會運動與創意社群的關係。本文認為創意社群在於建構行動者的場域，在此一場域中行動者的組織較完整，因此創意社群的視覺符號對社會溝通的能力，主要是成立一個對話空間，以建立意識的邊界。

關鍵字

社群媒介 ； 創意社群 ； 溝通 ； 資訊

並列摘要

This paper is about studying the role of cultural object in constructing creative communities in Taiwan. In general, the information environment is the pluralization of life-world that creates the distinctive opportunities and pathologies of modern life. Based on the evidence of case study, I discussed the effects of information environment in the arena of computer-mediated communication (CMC). In theory, a common issue concerning with the Information Society theorists is: if virtual community could be viewed as a form of social collectiveness in the Information Society, then, what is the role of information has played in attaining a network in terms of setting up a creative community. Toward this end, the paper will be composed of two parts. In the first half, with reference to cultural theory and social movement studies, I demonstrate the promise of information technology for upholding virtual movements. Based upon theoretical concepts and empirical findings, then, I survey anti-media monopoly movement in Taiwan. Furthermore, in terms of theoretical concern, how the identity contributes to the discussion of social communication is presented in conclusion section. The empirical data were collected from electronic content stored in media reform activist's Facebook. These data were analyzed by using the qualitative method. I argue that the visual device is a part of framing schematic pictures into communities. The turn of visual presentation is to form a field of temporal horizon.

並列關鍵字

social media ； information ； communication ； creative community