數位時代下的新公共廣電服務：以台灣《公視＋》串流平台為例

平台化時代的新挑戰，當大多數的觀眾都在少數幾個平台（例如Google，臉書與Youtube）進行各種日常活動、接收資訊與娛樂。平台化世代的新收視習慣對公共媒體產生影響，導致公共媒體面臨創新平台公共服務的新挑戰。本研究將以數位時代下的公共媒體的影音串流媒體平台為出發點，並進一步分析解釋，公共廣電服務除了扮演產製優質「電視」節目之外，如何在影音串流平台發展數位時代下的公廣服務。本文回顧相關文獻釐清各國公共廣電服務在數位時代下的轉型策略，再以下列二個面向探究公視＋在OTT時代下的挑戰與如何維持公共價值（特別是普及性原則）（一）《公視＋》串流平台的發展方向，試著從《公視＋》和公眾連結的機制和內容編排方式討論；（二）台灣公視於國內外串流平台合作發行播映節目策略。思考在與跨國串流媒體平台合作影視內容創作與播映之外，公視＋的定位和發展的模式會有何種可能？

關鍵字

公共廣電平台策略；公視＋；串流平台；台灣公視；數位策展

並列摘要

In this era of platformization, when the majority of viewers rely on a few platforms (such as Google, Facebook, and YouTube) to perform various daily activities and receive information and entertainment, global public media services face new challenges. The new viewing habits of the platform generation have an impact on public media, leading to fresh demands for platform public services to be more innovative. This research will start from the video streaming platforms of public media in the digital age and further analyze and explain how public service broadcasting, beyond producing high-quality television programs, can develop and produce public service programming in the digital age of streaming platforms. The first focuses on the developmental direction of the Taiwan PTS+ streaming platform, discussing the mechanisms of this service and how the offered content is curated. The second perspective examines how Taiwan PTS cooperates with domestic and foreign streaming platforms to distribute their television dramas. The study also attempt to asks this question: what are the possibilities for the positioning and development of PTS+ in the future?

並列關鍵字

digital curation ； public service broadcasting ； streaming platform ； Taiwan PTS+

國際替代計量

數位時代下的新公共廣電服務：以台灣《公視＋》串流平台為例

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