台灣觀賞魚水族館市場變遷之研究（1955-2017）

臺灣水族市場歷史發展近五十年，伴隨民國七十年代臺灣經濟起飛，國民平均所得與GDP扶搖直上，對於觀賞魚的需求也自然增加，水族館如雨後春筍般不斷設立，形成水族館觀賞產業。本研究透過描述性統計與SWOT分析法，進行經濟成長率及平均國內生產毛額與水族館家數之間的關聯性分析，並研析台灣水族館市場變動趨勢。研究結果顯示，國內水族館市場變動趨勢受經濟影響相當明顯，於民國79年股市崩盤後水族產業一度遭受重挫，但也間接帶動產業經營型態轉型的趨勢，由傳統水族館轉變成複合式結合貓狗寵物的兩種型態水族館。此外，於民國九十年開始水族館市場逐漸邁向成熟期，縱使經濟成長率下降，歇業率也沒有明顯增加，顯示複合式的經營型態有助於業者持續經營。

關鍵字

觀賞魚；水族館； SWOT分析；國內生產毛額

並列摘要

The history of Taiwan's aquarium market has been developing for nearly 50 years. With the economic take-off of Taiwan in the 1970s, the average national income and GDP skyrocketed. The demand for ornamental fish also naturally increased. Aquariums were mushroomed to form the aquarium industry. This study uses descriptive statistics and SWOT methods to analyze the correlation between economic growth rate and the Gross Domastic Product (GDP) and the number of aquarium households, and analyze the trend of market changes in Taiwan's aquarium. The results of this study show that the trend of domestic aquarium market changes is quite obvious due to the economic impact. After the stock market crash in 1980, the aquarium industry suffered a serious setback, but it also indirectly led the trend of industrial management transformation from traditional aquarium to compound combination two types of cats and dogs pet aquarium. In addition, since the beginning of the 2000, the aquarium market has been gradually maturing. Even though the economic growth rate has dropped, there has been no marked increase in the business suspension rate. This shows that the compound type of operation is conducive to the operation of the industry.