旗山商圈美食評鑑競賽數位e化運用產學計畫

The Cishan Business District Electronization Application of Gastronomic Assessment Campaign Industry-University Project

王怡強(I-Chiang Wang)

《專利與產學合作計畫報告》 7卷1期 (2021/09) Pp. 51-61

https://doi.org/10.6584/RPICP.202109_7(1).0006

摘要

旗山商圈美食評鑑競賽數位e化運用產學計畫目的在於透過舉辦旗山商圈店家美食評鑑，提升在地美食形象。並藉過遊客下載APP及參與評鑑而提升消費，並有效運用數位e化強化與顧客關係。本計畫目的包括：1.以「安全與美味」、「服務」、「衛生」作為美食店家評鑑提升店家服務品質。2.以美食店家及伴手禮吸引更多遊客至旗山老街商圈觀光旅遊，以提升在地經濟。3.結合顧客APP下載及參與美食評鑑，建立顧客關係以推廣旗山商圈之目標。計畫內容包括：1.特色行銷：針對伴手禮（食品）類及美食名店二類店家進行美食評鑑。2.商品開發：鼓勵店家配合評鑑開發及改善產品。3.數位應用：配合旗山老街APP進行美食評鑑。4.教育訓練：針對店家主管及服務人員進行培訓。預期效益包括1.量化效益：預估參與人數達4,000人，增加旗山老街APP下載量約2,000人及增加約60萬元營收。2.質化效益：透過「旗山老街」美食評鑑大賽，提昇食品安全及整體商圈魅力的，爭取消費者認同，並強化聚客力。並延伸規劃建議遊客「套裝旅遊」行程，並增加下載APP顧客之黏著度。

關鍵字

商圈 ； 美食評鑑 ； E化

並列摘要

The purpose of the industry-university project is to enhance the image of local cuisine by gastronomic assessment campaign of stores in Cishan business district. And through tourists downloading APP and participating in gastronomic assessment campaign, and effectively use digital e-commerce to strengthen the relationship with customers. The objectives of this project include: 1. Use ＂safety and deliciousness＂, ＂service＂, and ＂hygiene＂ as food store reviews to improve the quality of store service. 2. To attract more tourists to Cishan Old Street business district with gourmet restaurants and souvenirs to enhance the local economy. 3. Combining customer APP downloads and participating in food reviews to establish customer relationships to promote the goal of Cishan business district. The content of the plan includes: 1. Featured marketing: gastronomic assessment for food and restaurant stores. 2. Product development: Encourage stores to cooperate with evaluation to develop and improve products. 3. Electronization application: cooperate with Cishan Old Street APP for gastronomic assessment campaign. 4. Training: training for store supervisors and service personnel. Expected benefits includes: 1. Quantitative benefits: The estimated number of participants will reach 4,000 people, which will increase Cishan Old Street APP downloads by approximately 2,000 people and increase revenue by approximately 600,000 yuan. 2. Qualitative benefits: Through the ＂Cishan Old Street＂ gastronomic assessment, the food safety and the overall charm of the business district will be improved, consumers will be recognized, and will be strengthen customer gathering. It also extended the plan to suggest tourists ＂package travel＂ itinerary, and increase the stickiness of customers who download the APP.

並列關鍵字

Business District ； Gastronomic Assessment ； Electronization

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