Cinnamon powder was substituted (0, 1, 2, 3 and 4%) in wheat flour for bread making. Baking, sensory and storage quality of bread were analyzed and compared with white bread. Cinnamon powder was found to have high total phenol content (TPC) and antioxidant activity. The highest TPC (0.94 mg GAE/DW) and antioxidant activity (27.67%) were observed in the bread containing highest level of cinnamon powder (4%). But loaf volume and sensory scores were less at this level of incorporation. Results suggested that among the studied samples, bread with 2% of cinnamon powder showed improved baking and textural properties with maximum overall acceptability by panelist and had a shelf life of 6 days at room temperature (30±5℃).