The influence of hydrogen bond and proton transfer to the compounds possessing intramolecular charge transfer (ICT) were reviewed in this work. Hydrogen bond and proton transfer are simple but important in biophysics and biochemistry. Depending on acidity of a protic acid, basicity of a Brønsted-Lowry base, and polarity of the medium, an acid-base reaction can produce a hydrogen-bonding complex, ion-pair complex, or free ions. Since the basicity of a compound possessing ICT increases upon photo-excitation, thus the acid-base reaction will form different products in the excited state. The acid concentration strongly influences the acid-base reaction in a non-polar solvent. The homoconjugation effect (HE) induced by the presence of an acid was quantified by the red shift of absorption maxima.