Since the film Cape No. 7 set the record of NTD 5 billons box offices in 2008, people have expected the revive of Taiwanese movies. However, Hollywood films still hold 80% market of motion pictures. How to change movie goers' preference to watch Taiwanese movies in movie theaters instead of Hollywood movies becomes a challenge of the local motion picture industry. This study proposes an integrated model for film watching decision. It intends to compare factors affecting Taiwanese movie watching attitudes and factors affecting Hollywood movie watching attitudes. This study uses a convenient sample to collect the data. The structural equation modeling (SEM) analysis discover that leisure-entertainment, social needs, learning external movie attributes, and the power status of cultural proximity increase audiences' attitudes towards Taiwanese movies. Leisure-entertainment, social needs, internal movie attributes, and the power status and life style of the cultural proximity positively affect audiences' attitudes towards Hollywood movies. Practical suggestions are then offered.