- 期刊
- OpenAccess
AN ENTREPRENEURIAL BUSINESS MODEL FOR PERSONAL BRANDING: PROPOSING A FRAMEWORK
並列摘要
Purpose- Personal branding has become a mature field of research; however, there are many questions to be answered yet. One of the most important questions is that what does a typical entrepreneurial business model look like? Design/methodology/approach- To answer the above question, the present paper tries to use meta-analysis approach to making an integrated view of the extant literature. Thus, 25 papers, which were mainly focusing on the topic, was selected and critically reviewed. Finally, a framework is proposed based on Osterwalder's (2004) approach. Findings- Findings of this research are mainly focused on the characteristics of each dimension in the entrepreneurial business model for personal branding. Research limitations/implications- Research implications imply that a typical entrepreneurial business model for personal branding might be helpful for both entrepreneurs as well as policy makers.
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