A Discourse Analysis of the Ideology of English in Taiwan

英語之意識形態話語分析研究：以台灣為例

張淑英(Jackie Chang)

《屏東教育大學學報-人文社會類》 36期 (2011/03) Pp. 83-110

摘要

英語是全球語言,在英語為外語的國家中, 英語享有特殊地位，因為英語通常和一個國家的地位與現代化有密切關聯, 台灣亦是如此。在台灣國際化中,英語被視為給有抱負的人們帶來更美好生活與前途的關鍵。為了因應英語學習的需求，許多美語補習班到處林立。美語補習班的目的是把他們的商品－ 英語賣給顧客。當英語被視為商品時, 許多人自經濟價值的觀點而非從教育的觀點衡量英語的教與學。本研究方法是採用批判話語分析CDA (Critical Discourse Analysis)。研究素材是美語補習班網路廣告的標語、短文與內文。本旨藉著美語補習網路廣告分析，進而探討英語為全球語言之意識形態在台灣所造成的社會不平等現象。研究結果顯示，英文為全球語言之意識形態，目前在台灣教育、經濟和語言上已經產生了不平等等現象。

關鍵字

英語為全球語言 ； 批判話語分析 ； 意識形態 ； 不平等

並列摘要

As a result of English-as-the-global-language, English holds a special place because it is generally associated with status and modernity in EFL countries. Taiwan is no exception. English language mastery is viewed as the key to achieving a better life and future for every aspiring individual, particularly in the context of globalization or internationalization. As a result, private English language schools have sprung up to meet the need for English instruction. The main purpose of language schools is to sell their commodity, English, to their customers. When English is viewed as a commodity, English teaching and learning are perceived from an economic perspective, rather than from an educational one. To investigate this ideology, Critical Discourse Analysis (CDA) was employed to analyze data drawn from language school websites, written advertisements with a special focus on slogans, short paragraphs, and body texts. The purpose of this study is to investigate how the ideology of English-as-the-global-language is manifested in language school websites and how the ideology has resulted in social inequality in Taiwan. The finding of this study demonstrates that English-as-the-global-language has resulted in educational, economic, and linguistic inequality in contemporary Taiwanese society.

並列關鍵字

English-as-the-global-language ； Critical Discourse Analysis (CDA) ； Ideology ； Inequality

參考文獻

Alm, C. O.(2003).English in the Ecuadorian commercial context.World Englishes.22(2),143-158.

Anonymous. (2002, November 22,). Editorial: When to learn our ABCs. Taipei Times Online. Retrieved November 3, 2009, from http://www.taipeitimes.com/News/edit/archives/2002/11/22/180514.

Anonymous. (2002, October 13). Education chief moving to improve English. Taipei Times Online. Retrieved November 6, 2009, from http://www.taipeitimes.com/News/taiwan/archives/2002/10/13/175506.

Anonymous. (2002, May 14,). Government unveils details of six-year development plan. Taiwan Headlines Online: Taipei Journal. Retrieved September 12, 2009, from http://th.gio.gov.tw/show.cfm?news_id=14125.

Anonymous. (2002, October 14,). Teachers protest against principal‟s putdown of local tongues. Taiwan Headlines Online: Taiwan News. Retrieved December 6, 2003, from http://th.gio.gov.tw/show.cfm?news_id=156 13.