本研究旨在探討自費參與戶外探索教育課程之參與者潛在行為影響之研究,以參與國立屏東科技大學主題休閒遊憩服務中心所承接執行「戶外探索教育課程」自費團體之參與者為對象,並採用量化問卷普查方式進行,於109年12月1日至110年8月31日止,共計發放171份問卷,扣除10份無效問卷,回收161份問卷(有效回收率94.82%),並以SPSS 20.0進行統計分析與檢定,利用LISREL 8.52進行驗證性因素分析及結構方程模式(SEM),以最大概似估計法(Maximum Likelihood Estimation)對模式中各組構面變項因果關係進行估計。經實證研究顯示,參與者「知覺效益」顯著地直接影響「知覺價值」,顯著地間接影響「行為意圖」;「知覺價值」顯著地直接影響「行為意圖」;而參與者相較關注「功能性價值」、「自信心」、「智能靈活性」、「合作行為」等議題。另發現自費參與者自約性及團隊氛圍遠高於學校免費課程。
The aim of this study is to investigate the potential behavioral impact on self-funded participants in outdoor adventure education programs. The study focuses on participants of self-funded groups undertaking the 'Outdoor Adventure Education Program' conducted by the Theme Recreation Service Center at the National Pingtung University of Science and Technology. A quantitative survey method was employed, and data collection took place from December 1, 2020, to August 31, 2021. A total of 171 questionnaires were distributed, with 161 valid responses received after excluding 10 invalid ones, resulting in an effective response rate of 94.82%. Statistical analysis and testing were conducted using SPSS 20.0, while confirmatory factor analysis and structural equation modeling (SEM) were performed using LISREL 8.52. Maximum Likelihood Estimation was used to estimate the causal relationships among the variables in the model. The empirical findings reveal that participants' 'perceived benefits' significantly and directly influence 'perceived value,' thereby significantly and indirectly impacting 'behavioral intention.' Additionally, 'perceived value' significantly and directly affects 'behavioral intention.' Participants also show greater concern for issues related to 'functional value,' 'self-confidence,' 'cognitive flexibility,' and 'cooperative behavior.' Furthermore, it was observed that self-funded participants exhibit higher levels of self-determination and team cohesion compared to participants in school-sponsored free courses.