農夫市集與社區營造關聯之探討－以新竹縣13好市集為例

The Study of The Relations Between Farmer Market and Community Building - Took 13 Good Markets in Hsinchu Country as Examples

羅仕琦(Luo-Shi Chi) ； 陳鸞鳳(Luan-Feng Cheng)

《休閒產業與健康促進學術研討會》 2016 (2016/06) Pp. 63-84

摘要

為推廣社區營造結合友善環境之產業，新竹縣匯集13個鄉鎮社區，用「在地、蔬果、輕食、手作」四大特色之農特產品，標榜「新竹縣13鄉鎮的好東西都能在新瓦屋買得到」，以新竹縣文化局「新瓦屋客家文化保存區」為據點，在每周六下午2點到6點(冬令時間11：00～16：00)由生產者與消費者直接溝通販售的平台。這個市集由新竹縣府文化局社造中心輔導，集結13 鄉鎮的社區工作者共同籌辦，自2014年5月開始營運，提供生產者與消費者直接面對面的平台與對話空間，透過市集消費端的滾動，直接鼓勵小農種植無農藥、無化肥、自然農耕的蔬果；鼓勵青年返鄉從事友善環境的產業，鼓勵文創歸鄉等；間接傳遞農村生活的美好價值，推動農村簡單生活、知足常樂的生命觀，共同打造一個精彩多元與食安健康的農夫市集。新竹縣13好市集是定期定點產地型的農夫市集，打造社區產業、推廣友善環境、健康無毒農業，並推出草地講堂、市集餐桌、在地食堂、產地之旅和配合節慶的DIY等活動，希望能藉由新竹縣13好市集，推動地產地消、推廣有機無毒、安全健康之農產品，分享新竹縣各地愛與信任的故事，用「分享、健康、愛」做為市集的主軸精神。本研究以新竹縣13好市集為例，採取質性研究途徑、運用文獻回顧、田野實察、資料蒐集分析及深度訪談等方法深入探討。嘗試了解和記錄13好市集的創立與發展過程，如何把關安全無虞的農產品給消費者，更進一步了解參與市集的小農與社區營造之關聯性。最後依研究發現作出結論建議，提供政府與相關單位後續研究參考之用。

關鍵字

農夫市集 ； 社區營造 ； 有機 ； 無毒農業 ； 在地生產

並列摘要

To promote the community creating a friendly environment combined with the industry, bringing together 13 townships in Hsinchu County community, with ＂on the ground, fruits and vegetables, eat light, hand-made,＂ the four characteristics of agricultural products, advertised ＂Hsinchu County, 13 townships can be a good thing new Tile buy ＂to Hsinchu County Department of cultural Affairs＂ the new Tile Hakka cultural preservation area every Saturday from 14:00 to 18:00 per week (winter 11:00 ~ 16:00) by producers and consumers Sold direct communication platform. The market made by the Hsinchu county Department of Cultural Affairs and Social counseling center, community workers build 13 towns jointly organized, began operating since May 2014, to provide producers and consumers directly face to face with a platform for dialogue, through market consumption scroll end directly encourage small farmers, no pesticides, no chemical fertilizers, natural farming of fruits and vegetables; to encourage young people to return home in a friendly environment of the industry, encourage cultural and creative homecoming and the like; indirect deliver better value rural life, promote rural simple life, often contentment life View music together to create a wonderful pluralistic and food the health of the farmers market. The 13 good point of origin-based Farmers' Market, build community industry to promote environment-friendly, non-toxic healthy agriculture, and the introduction of grass auditorium, bazaar table, canteen on the ground, producing tours and festivals with DIY, etc. , and hope can be a good market, Hsinchu County, 13 to promote local consumption, the promotion of organic non-toxic, safe and healthy agricultural products, sharing stories around Hsinchu County of love and trust, with a ＂sharing of health, love＂ as Bazaar spindle spirit. In this study, take the way of qualitative research, literature review, field real observation, data collection and analysis methods such as in-depth interviews in depth. Try to check safe agricultural products to consumers, a better understanding of the relevance of smallholder market participation and the community to create. Finally, according to the findings which can provide the Government to follow-up.

並列關鍵字

farmers' market ； community-building ； organic ； Innocuous agriculture ； localization