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休閒涉入、知覺風險與休閒效益關係研究-以溫泉泡湯為例

Research on the Relationship between Leisure Involvement, Perceived Risk and Leisure Benefits-Taking Hot Spring Soup as an Example

摘要


本研究旨在於瞭解溫泉泡湯的休閒涉入和知覺風險對休閒效益之預測情形。以及知覺風險在休閒涉入與休閒效益之關係上是否具有中介效果。本研究旨在了解溫泉泡湯的休閒涉入、知覺風險和休閒效益的關係,以曾經參與溫泉泡湯者為研究對象,採立意抽樣進行問卷調查,使用「休閒涉入量表」、「知覺風險量表」、「休閒效益量表」當作研究工具,發放418份,扣除漏答18份,實際回收400份,回收率95.6%。樣本資料經過描述性統計、皮爾森積差相關和多元簡單與逐步迴歸分析進行分析得到以下結果;(一)休閒涉入之吸引力與自我表現能有效預測休閒效益,其中以吸引力最具預測力,其解釋量為33.6%;知覺風險之環境風險能有效預測休閒效益,其解釋量為6.9%。(二)知覺風險在休閒涉入與休閒效益之間,具部分中介效果。(三)低知覺風險在休閒涉入與休閒效益之間,具部分中介效果。(四)高知覺風險在休閒涉入與休閒效益之間,無中介效果。

並列摘要


This study aims to understand how leisure involvement and perceived risk of hot spring bathing predict leisure benefits. And whether perceived risk has a mediating effect on the relationship between leisure involvement and leisure benefits. Taking hot spring participants who have bathed in Taipei City as the research subjects, a questionnaire survey was conducted with purposive sampling, Using the "Leisure Involvement Scale", "Perceived Risk Scale", and "Leisure Benefit Scale" as research tools,418 copies were collected, 18 missed answers were deducted, and finally 400 copies were actually recovered, with a recovery rate of 95.6%. The sample data were analyzed with descriptive statistics, Pearson's correlation analysis and multiple simple regression analysis to obtain the following results.(1) Attraction and self-express of leisure involvement can effectively predict leisure benefits. Among them, attraction is the most predictive, and its explanatory power is 33.6%,Environmental risk of Perceived risk can effectively predict leisure benefits. and its explanatory power is 6.9%.(2) Perceived risk has a partial mediating effect between leisure involvement and leisure benefits.(3) Low perceived risk has a partial mediating effect between leisure involvement and leisure benefits.(4) High perceived risk has no mediating effect between leisure involvement and leisure benefits.

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