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The Promotion of Environmental Literacy under an Attention Economy Perspective

摘要


While information and knowledge is growing exponentially, our day continues to have 24 hours. As a consequence, we live under constant shortage of attention. We do not read anymore-we skim; information that used to be relevant for a day, is now relevant for a few hours, since we need to pay attention to the new information. And "[…] in an information-rich world, the wealth of information means a dearth of something" (Simon, 1971). Internet and new media play such a dominant role in modern life that other aspects of life are neglected. And among the most neglected areas we find the interaction with nature and wildlife. .Promoting environmental literacy aims at strengthening the capacity to recognize and understand the relative health of environmental systems and set proper measures to maintain and/or restore the physical condition of those systems. However, the formation of an environmentally literate person requires a broad knowledge and ecological understanding in order to result in an intrinsically motivated green decision making. Foreign language teaching may not only contribute by raising environmental awareness but also by developing skills and competences, creating positive emotions and shaping attitudes that may lead to changes in behavior and trigger action in real life. This paper seeks to contribute to the ongoing discussion about the promotion of environmental literacy through foreign language teaching among the generation digital-born. The paper starts starts with a discussion of the theoretical concept of environmental literacy, and then proceeds to establish links between environmental literacy and learning, and discusses how information overload interferes with learning processes.

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