地方文化館與地方文化產業之研究：以新竹市玻璃工藝博物館為例

Community Cultural Museums and Local Cultural Industries: A Case Study of the Hsinchu Municipal Glass Museum

蔣玉嬋(Yu-Chan Chiang)

《博物館學季刊》 20卷3期 (2006/07) Pp. 81-97

https://doi.org/10.6686/MuseQ.200607_20(3).0006

摘要

近年來，地方文化館在各地紛紛成立，它們如何成為地方文化產業，達到設立的目標，是本文的出發點。本文的研究目的包括：（一）探討地方文化產業的意涵。（二）探討地方文化館的產製邏輯，及其與地方文化產業的聯結。（三）透過實際案例，提出使地方文化館成為地方文化產業資源的建議。本文以新竹市玻璃工藝博物館為研究對象，研究方法包括文獻資料的收集與分析、實地參訪、居民與專家學者意見訪談。訪談對象包括地方政府行政人員、產業界代表、新竹市民與專家學者。研究後發現，玻工館缺乏專業人員、居民參與不足、經費仰賴政府補助、產業的品牌尚待建立、整合行銷可以建立利基。乃提出持續進行社區總體營造、經營管理專業化及特色化、善用工房、進行人才培育、加強策略聯盟、發展整合行銷的機制等建議，雖是針對玻工館提出，亦希望提供其他館舍經營的參考。

關鍵字

地方文化館 ； 地方文化產業 ； 社區總體營造 ； 整合行銷 ； 策略聯盟

並列摘要

In recent years, many community cultural museums have been established. The purpose of this study is to examine how local cultural museums relate to local cultural industries. Three issues are highlighted. Firstly, the meaning of local cultural industries is explored. Secondly, the complicated relations between community cultural museums and cultural industries are discussed. Finally, ways in which community cultural museums can be an engine to drive the local cultural industries are proposed. The focus of this research was the Hsinchu Municipal Glass Museum. The data for this case study were collected through documentary analysis. Furthermore, relevant Hsinchu City government officials, local residents and cultural experts were interviewed. In conclusion, it is suggested that the Hsinchu Municipal Glass Museum work to solve the problems of shortages of professional staff and over-dependence on government funding. In addition, the museum needs to launch projects aimed at community empowerment, establish mechanisms for integrated marketing, raise awareness of its brand and form strategic alliances to attract more visitors. These suggestions can be applied to local cultural museums in general.

並列關鍵字

community cultural museums ； local cultural industries ； community

參考文獻

文化環境工作室(1999)。臺灣縣市文化藝術發展：理念與實務。臺北:文建會。

文化環境基金會(1999)。臺灣社區總體營造的軌跡。臺北:文建會。

王俐容()。

文建會(2002)。地方文化館計畫（核定本）。臺北:文建會。

文建會(2004)。文建會文化白皮書。臺北:文建會。