博物館出版新面貌－從故宮《宋代花箋特展圖錄》談起

New Image of Museum Publications: National Palace Museum Catalogue of A Special Exhibition of Painting and Calligraphy on Song Dynasty Decorated Paper as Example

吳怡青(I-Ching Wu)

《博物館學季刊》 32卷4期 (2018/10) Pp. 91-101+103

https://doi.org/10.6686/MuseQ.201810_32(4).0005

摘要

隨著科技不斷創新，電腦、手機與網路促成資訊媒體大量成長，影響了人們閱讀和取用資源的習慣，出版產業在數位化時代的衝擊下，正亟思如何因應新的載體與傳播媒介，替傳統出版品找到新的定位與方向，博物館的人文藝術類出版品亦面臨相同的困境。國立故宮博物院在數位化潮流之下，開始了數位博物館計畫、機構典藏（Institutional Repository）的建置、開放資料（Open Data）的推廣，舉凡博物館內的文物圖像或基本資料、影音知識系統、文物研究成果等，均陸續成為公開取用資源。博物館出版品一向是博物館重要的教育推廣工具，如何不在數位潮流趨勢下沒落甚至消失，又如何呈現其博物館出版的獨特性及必要性？本文主要透過國立故宮博物院出版的《宋代花箋特展圖錄》，探討博物館紙本出版品面臨的問題、定位及轉型，試從《宋代花箋特展圖錄》的實作案例及從展覽內容衍伸出對出版品設計的構思，提供傳統藝術出版品可再思考的未來。

關鍵字

出版產業 ； 博物館出版 ； 博物館教育 ； 印刷工藝

並列摘要

Continuous advances in technology and prevalence of computers, mobile phones and the Internet have facilitated substantial growth in information media, affecting how people browse for information and acquire resources. In the current era of digitization, the publication industry is faced with the problem of how novel media can be adopted to reposition conventional publications, including those published by museums, to disseminate information on the arts and humanities. In response to the current trend in digitalization, the National Palace Museum has initiated projects for creating a digital museum, establishing an institutional repository, and promoting open data. From images of and basic information on artifacts to video and audio records and research achievements, the museum has progressively granted public access to resources. Publications are essential tools used by museums to promote education. Therefore, preserving conventional museum publications under the current trend of digitalization, while demonstrating the uniqueness and necessity of such publications, is imperative. Taking the catalogue of A Special Exhibition of Painting and Calligraphy on Song Dynasty Decorated Paper organized by the National Palace Museum as an example, the problems, positioning, and transformation of printed museum publications are discussed. By examining the creative process and design of this catalogue, suggestions are offered for revitalizing conventional art publications.

並列關鍵字

publishing industry ； museum publications ； museum education ； printing technology

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