「未織的話語歌－客家山歌AR互動展演」之實踐與反思

臺灣為多元族群組成的社會，孕育出豐富多樣的文化，客家文化為其一，其中「客家山歌與歌謠」是最具客家文化代表的一環。另外，以文化為核心運用科技呈現文化內容的形式，即文化與科技融合之思維已成為現今創新表現的趨勢。因此，本研究試圖以文化科技雙融理論的觀點，應用擴增實境方式演譯客家音樂，透過微展覽的形式進行互動原型設計與實踐，並分別針對一般Z世代與研究主題之三領域專家，進行體驗後問卷調查與深度訪談，做為本研究個案之反思回饋依據。研究個案實踐與反思：一、微展覽策展原型設計：透過原型設計的前置規劃調查步驟，提出「未織的話語歌－客家山歌AR互動展」，以老山歌、山歌子、平板、客家流行音樂為樂曲內容，透過交錯的樹葉和對話框設計，呈現山林間的話語歌的形式特色，規劃5個體驗區，做為擴增實境互動體驗之文化感知調查分析場景；二、擴增實境的體驗認知分析：Z世代與專家體驗者均認為客家音樂可透過擴增實境中歌曲的意境，提升文化吸引力而帶來娛樂價值，在實體空間上以文化背景元素做為主題視覺設計，並採直線展開的形式為參觀動線，可帶來輕鬆愉悅的體驗感受。

關鍵字

客家音樂；擴增實境；互動展演；體驗認知；實踐與反思

並列摘要

Taiwan is an ethnically and culturally diverse society. Folk songs and ballads are highly representative of the Hakka culture. Cultural content presented via applications of technology that are themselves based on culture and integration of culture and technology have become modern innovation trends. The aim of this study is to attempt, through the integration of theories related to culture and technology, to apply augmented reality (AR) technology to the presentation of Hakka folk songs. Through micro exhibition, interactive prototype and practices were developed. A questionnaire survey and in-depth interviews of Generation Z participants and experts were conducted following their exhibition experience to obtain feedback. The findings included: (1) Micro exhibition prototype design: Based on preliminary planning and design of the prototype, the Unwoven Discourse - Hakka Folk Song AR Interactive Exhibition was proposed, the content of which included older and more recent Hakka folk songs, Hakka tea-picking songs, and Hakka pop songs. Using crisscrossing leaves and dialog box design, the characteristics of these songs were presented. Five areas were planned as AR experiential and cultural perception survey and analysis sites. (2) AR experiential cognition analysis: Generation Z subjects and experts agreed that the use of AR increased the cultural attraction and entertainment value of the Hakka songs that were presented. In terms of the physical space, cultural elements should be incorporated into the visual design and a linear visitation route should be adopted to create a relaxing and pleasant experience.