家具品牌形象初探

在物資生活益發重視下，家具在人們的日常生活中扮演著重要角色，經濟的發展及國際脈動對於推動家具發展都有密不可分的關係，家具是生活中重要的一個器物，它在生活空間中是一個非常必要設施。Tim Brown（2008）提出設計思考（Design Thinking），強調設計的本質，以「人」為本，應用「以人為中心的設計思考」。從設計思考透過不同觀點，針對品牌進行整理思考，以不同家具文化觀點探討家具品牌塑造，家具歷經了悠久的發展歷史，但卻是生活中不可或缺的一重要物。本研究動機在探討品牌形象的形成及創立，企業可以透過圖騰式的LOGO 表現，家具經過歷史的演進下，不斷的改良符合當代的需求，品牌家具透過文化的特色、意涵及使用功能在現代家具的使用成為世界主流，透過家具的歷史、分類、材質、特質，了解品牌形象的構成要素，目的了解透過不同的展示空間、銷售方式呈現出品牌家具提供給消費者的形象。研究方法採文獻回顧法、探討品牌的意義，再從家具的發展、家具分類、銷售通路、品牌與文化之間的關聯，藉由探討品牌形象歸納出品牌形象所需的歷程，進口家具所呈現的獨特性，展示以獨立家具專賣店為主、家具辨識度以及手工製作，對文化及品牌形象都是很重要的一環，希望藉由探討家具品牌形象可以讓更多的進口家具業者有參考依據。

關鍵字

家具；品牌形象；形象；品牌家具；室內設計

並列摘要

In material life increasingly attention, Furniture in people's daily live plays an important role. Economic development and international pulse for the promotion of furniture development are inseparable relationship. Furniture is an important artifact of life. It is a very necessary facility in the living space. Tim Brown (2008) proposed design thinking (Design Thinking), Emphasizing the nature of design, ＂people＂ -based, Application of ＂people-centered design thinking.＂ From Design Considerations through different Perspectives, For the brand to organize thinking, To furniture, furniture from different cultural point of view of brand building. Furniture has a long history of development, but it is an indispensable part of life. The motive of this study is to explore the formation and creation of brand image, and the enterprise can express it through the totem-style LOGO. Under the historical volition, the furniture is continually modified to meet the needs of the present age. the brand furniture becomes the world's mainstream through the cultural characteristics, the meaning and unction of furniture. Through the history of furniture, classification, materials, characteristics, understanding about the brand image of the elements. And the purpose is to understand that how brand furniture presents to customers through different display space. This study discusses the meaning of the brand, and finalizes the process of brand image induction by analyzing the relationship between furniture development, furniture classification, sales channel, brand and culture. The uniqueness of the imported furnitures; to display in an independent furniture stores, furniture identification, hand-made production, brand culture and brand image are very important parts. Hope that by exploring the furniture brand image allows a good reference base for more imported furniture industry.

並列關鍵字

Furniture ； Brand image ； Image ； Brand furniture ； Interior design

國際替代計量

家具品牌形象初探

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