This article introduces the distinguished professor Chun-Chuan Shih, honorary chairman of the Taiwan Chinese Medical Association, who devoted his life to traditional medicine. Prof. Shih, M.D., M.P.H., Ph.D., born in 1961, passed away on November 3, 2021, at the age of 61. Prof. Shih has served traditional medicine throughout his life and benefited the people. His morals and careers are long-lasting, and his model will last forever. He promoted the completion of the 'Chinese Medicine and Pharmacy Development Act', the fundamental law of Taiwan's traditional medicine. Prof. Shih is a model figure in the field of traditional medicine in Taiwan.