Chinese Deities, as beliefs about them develop, are often crowned with various conferred titles. Some of these conferred titles come from the imperial court (chaofeng 朝封), some are bestowed through religious revelation or religious traditions (Daofeng 道封), while others are titles added by the populace on their own accord (minfeng 民封). Among these various titles, there are interactions both complex and disputed, which often influence the development of beliefs about the deities, a notion that concerns Chinese religious modes of thinking. This article, through the examples of Marshal Wenqiong (溫瓊元帥), the Er-Xu Lords (二徐真 君), and Marshal Tiandu (田都元帥), discusses the impact that conferred titles from the imperial court, Daoists, and populace had upon the development of beliefs about these deities, as well as the interaction and tension between these titles. It is hoped that through this we can observe how popular society understood and accepted meanings from different systems of conferred titles, while at the same time offering its own interpretations and revisions. In this mutual interaction,understandings of the images of deities and modern religious culture formed and arose.