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A Study on Application of Kano Model to Satisfaction Quality with Different Type of Website

摘要


As the functions of the websites are expanded and more complicated, users’ fear toward technological attacks has deepened the gap between humans and machines. Past studies on website design mostly focus on visual factors, use or functions. There are rich findings accumulated; however, the design quality of websites still has great discrepancy, and users still complain about the unfriendliness and lack of security of websites. The reason is that past studies only indicate the advantages and disadvantages of website design and could not provide the characteristic value related to design principles for the designers. This study applied Kano model and conducted questionnaire survey on university students who have visited websites to evaluate the quality attributes and satisfaction with portal sites and blogs, which are two popular types of website. Research findings specifically identify characteristic value of different types of website, and demonstrate the influences of different characteristics on users’ satisfaction. The findings can serve as references to academia or practical design.

參考文獻


Alexa: Taiwan Internet Usage Survey. Retrieved July 15, 2010, from http://www.alexa.com/
Berger, C.et al. (1993). Kano’s methods for understanding customer-defined quality. Center for Quality Management Journal, 2(4), 3–36.
Chen, C.C. (2007). Application of Quality Engineering Model in Product Sensitivity Design, unpublished dissertation for master’s degree, Institute of Applied Arts, National Chiao Tung University, Hsinchu , Taiwan.
Chen, S. Y., & Macredie, R. D. (2005). the assessment of usability of electronic shopping: A heuristic evaluation. International Journal of Information Management, 25, 516–532.
Chevalier, A. (2004). L’orientation du cahier des charges constitue-t-elle une aide a` la conception de sites web ergonomiques? Revue d’Intelligence Artificielle, 3, 337–366.

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