entertainment > uniqueness. The study also applied the leisure motivation theory model to investigate the differences in the classification of talent live streaming quality and user satisfaction evaluation among users with different leisure motivations. The results indicated that interactive exploratory users value the performers' multiple talents and interactive functions, emphasize personal characteristics and timely response to attention, which is in line with the characteristics of this group; learning-challenging users value the performers' professionalism, as well as the ability to improvise and display personal characteristics, in line with the group's preference for learning and challenging characteristics; stimulus avoidance users value the attribute qualities of healing and stress relief, humor and amusement, and pleasant mood, in line with their leisure motivation of stimulus avoidance.' /> Applying Kano model to explore the quality requirements of Live Streaming of artistic performance with various Leisure Motivation｜Airiti Library 華藝線上圖書館
透過您的圖書館登入 IP:3.15.143.207
透過您的圖書館登入
IP:3.15.143.207
  • 精確檢索 : 冠狀病毒
  • 模糊檢索 : 冠狀病毒
  • 冠狀病毒感染
    冠狀病毒疾病
  • 查詢出版品: 冠狀病毒
進階查詢
查詢歷史
主題瀏覽
  • 期刊

Applying Kano model to explore the quality requirements of Live Streaming of artistic performance with various Leisure Motivation

Ning-Cai Chen ； Chun-Chih Chen ； Chia-Hui Huang
《國際數位媒體設計學刊》 15卷2期 (2023/12) Pp. 1-25
https://doi.org/10.29465/IJDMD.202312_15(2).0001
全文下載

摘要

This study used the Kano model regression analysis to examine the degree of quality factors affecting the satisfaction of users of live streaming and to identify the attractiveness factors that influence users' preference for such content, in order to improve user satisfaction and meet appropriate consumer needs. The importance ranking of quality factors was found to be content > entertainment > uniqueness. The study also applied the leisure motivation theory model to investigate the differences in the classification of talent live streaming quality and user satisfaction evaluation among users with different leisure motivations. The results indicated that interactive exploratory users value the performers' multiple talents and interactive functions, emphasize personal characteristics and timely response to attention, which is in line with the characteristics of this group; learning-challenging users value the performers' professionalism, as well as the ability to improvise and display personal characteristics, in line with the group's preference for learning and challenging characteristics; stimulus avoidance users value the attribute qualities of healing and stress relief, humor and amusement, and pleasant mood, in line with their leisure motivation of stimulus avoidance.

關鍵字

Live Streaming of artistic performance ； Kano Model ； Leisure Motivation Theory

參考文獻

Chen, C. C. (2012). Applying Kano Model to Explore the Quality Requirements of Game Players with Various Personalities-A Role-Playing Game Case Study. Journal of Business Design, 16, 15-33. DOI: 10.29514/TJCD.201212.0002
Gao, J. J. (1998). A three-factor model of leisure benefits. Outdoor Recreation Research, 11(1), 1-21. DOI: 10.6130/JORS.1998.11(1)1
Beard, J. G., & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 15(3), 219-228. DOI:10.1080/00222216.1983.11969557
Chen, N. C., Huang, J. H., Chen, J. Z., (2022). Exploring the Attractive Attributes of Live Streaming of Artistic Performance. 2022 International Conference on Management Engineering. Software Engineering and Service Sciences, 119-126.DOI:10.1109/ICMSS55574.2022.00026
Chen, W. C. (2021). Exploring the Factors Influencing Consumer Engagement in Livestream Platform Type under the COVID-19 Pandemic.DOI:10.1039/D1SC01741A

延伸閱讀

全文下載