從童裝談兒童文化－以麗嬰房為例

A Research into Children's Culture from the Children's Fashion of Les Enphants

陳素琳(Su Lin Chen)

《兒童文學學刊》 8期 (2002/11) Pp. 141-166

https://doi.org/10.6739/ttchl.200211_(8).0008

摘要

本文的研究主題為從童裝的企業特色與產品設計看兒童文化的建構與內涵，研究對象是以麗嬰房為例說明之。研究目的為：第一從麗嬰房提供的童裝瞭解童裝反映出兒童形象與成人之兒童觀之間的關係。童裝的設計，形象品質，包含成人對童心與兒童形象的理想與喜好。成人在兒童文化的建構中扮演很重要的角色，成人的兒童觀與落實在童裝設計上面產生的兒童形象，為對塑造兒童形象之不可忽視的影響力與現象。透過童裝樣式與色彩現象，探討成人與兒童在兒童文化中的角色與地位。第二是透過麗嬰房的經營，以其企業理念與精神出發，從其開發出的周邊商品，市場經驗，探討兒童文化被建構的社會化過程與現象，主要是探討兒童文化的商業化與階級性。研究發現麗嬰房的童裝設計乃因應成人為購買主力，所以主要還是以成人為本位出發，配合兒童觀與社會文化而形成童裝在樣式與色彩上的刻板現象。兒童文化更因為商業活動而漸形複雜，特別是麗嬰房是高級品牌的童裝所以高級童裝已經成為一項符號，代表兒童消費產品的階級性與商業化現象。

關鍵字

麗嬰房 ； 童裝 ； 兒童文化 ； 兒童形象 ； 色彩

並列摘要

The research topic of this thesis is to analyze the construction and contents from the design and characteristics of the children's fashion of Les Enphans. There are two high- lights in the research. First of all, the children's fashion of Les Enphans reflects adult's imagination and portrait of children. Adult plays an important role in the construction of children's culture. Adult's view to the image of children makes great influences on the design of children's fashion. Through exploring the meaning of style and color in children's fashion, this research defines the role and position of adults and children in children's culture construction. Secondly, the socialization, commercial pursuits and class phenomena also became serious of complicated results during the construction of children's culture of Les Enphans. Since Les Enphans puts emphasis on the adult consumer's buying potential, therefore, its design and style of children's fashion matches up adult's view to children and social culture. The result of companys management to children's fashion makes an inflexible image on its design Children's culture is getting more and more complicated because of the commercial activity. Especially, the well- known brand of children's fashion became a symbol to repre- sent the social class and commercial phenomena in the consumerism of children's product.

並列關鍵字

Les Enphants ； children's fashion ； children's culture ； image of children ； color