台灣生態社區居民永續觀光發展態度、社區依附與負責任環境行為關係之研究

Relationships among Taiwan Eco-Community Residents' Sustainable Tourism Development Attitude, Community Attachment and Environmental Responsible Behaviors

王大明(Ta-Ming Wang) ； 姬本立(Pen-Li Chi)

《社區永續觀光研究》 1卷2期 (2017/12) Pp. 17-37

https://doi.org/10.6744/SCTS.201712_1(2).0002

摘要

永續觀光發展是生態社區觀光能否永續經營之重要命脈，在推動過程中與當地發展息息相關的利益關係人（社區居民），更是永續觀光發展能否成功的重要關鍵。本研究旨在探討永續觀光發展態度、社區依附及負責任環境行為的三者影響關係，同時並探究當居民對於社區依附之中，其對永續觀光發展態度與負責任環境行為之影響角色。研究採立意抽樣，調查354位台灣最具代表性的五個生態觀光社區之居民。分析結果發現，居民的永續觀光發展態度會顯著正向影響社區依附及負責任環境行為；居民的社區依附程度會顯著正向影響負責任環境行為；再者，居民對社區之依附，在其永續觀光發展態度與負責任環境行為之間，扮演部分中介的角色。最後依據研究結果提出推動永續觀光發展之策略意涵與未來研究方向之建議。

關鍵字

永續觀光發展態度 ； 社區依附 ； 負責任環境行為 ； 生態觀光社區居民

並列摘要

Sustainable tourism development is of great importance to the sustainability of ecological community tourism. Individuals (i.e. community residents) with close ties to the course of local development are key figures to the success of sustainable tourism development. The study discusses the relationship of mutual effect from sustainable tourism development, community attachment, and environmentally responsible behavior. With residents' community attachment, the role it played on the influence of sustainable tourism development and environmentally responsible behavior is also studied. This study uses purposive sampling in situ survey of 354 residents who most represent members of 5 eco-tourism communities in Taiwan. The results showed that attitudes of sustainable tourism development significantly affect community attachment and environmentally responsible behavior positively. The degree of residents' community attachment significantly affects environmentally responsible behavior positively. In addition, residents' attitude of sustainable tourism development indirectly affects the behavior via intermediary effect from ＂community attachment＂. Finally, strategic significance of sustainable tourism development, as well as suggestions of future study, are proposed based on the result of this study.

並列關鍵字

Attitudes of Sustainable Tourism Development ； Community Attachment ； Environmentally Responsible Behavior ； Eco-tourism Community Residents