The product life cycle has been shortened to respond to the requirement of global production. Due to the time-consuming development time of hot stamping forming tools, a rapid die making method is needed by manufacturers to provide customers with high-quality prototype to remain competitive in market. A hot stamping die with conformal cooling channels has been manufactured using binder jetting 3D technology to solve the problem of long development time of traditional die with drilling channels in this research. The design of conformal cooling channels has been confirmed by numerical simulations analysis. A door beam was used as an example to verify whether the new design of hot stamping dies meet the needs of manufacturers.