臺灣水五金產業外銷模式下之廠址選擇研究

Study on the Location Select of Taiwan Water Hardware Industry Based on Export-Mode

許勝源(Sheng Yuan Hsu) ； 林靜順(Ching Shun Lin)

《建國科大學報》 38卷1期 (2019/01) Pp. 51-70

摘要

臺灣區位優越，擁有絕佳的地理位置，亦具備良好加工、製造的能力，因而「外銷」是臺灣經濟發展之命脈和成長動力，本研究冀望能善用這種優勢，替我國傳統水五金產業，在考量外銷模式下，進行廠址選擇分析決策探討。本研究利用文獻收集、資料整合及業界專家意見等，篩選出水五金產業廠址選擇之相關條件，包括「成本」、「人力資源」、「環境」、「加工」、「環保」等五個面向，共20個要素。再透過層級分析法來進行分析，以國內中部地區從事生產外銷衛浴五金之業者之問卷調查為基礎，經分析、彙總後，研擬在不同「外銷模式」下之廠址選擇決策。本研究結果得知，模式一「百分百自製外銷」，水五金廠商以鹿港（頂番婆）作為優先設廠選擇，其次為彰濱工業區，其次為全興工業區；從模式一的優先廠址，將其納入模式二「不完全自製外銷」，水五金廠商業者仍以鹿港作為優先考量，其次為加工出口區（台中港），第三為自由貿易港區（台中港）。而各面向要素中，鹿港在「週邊供應商是否足夠」要素較優，而列入評比之彰濱工業區、全興工業區、加工出口區（台中港）、自由貿易港區（台中港）則距離週邊供應商較遠。

關鍵字

水五金產業 ； 層級分析法 ； 外銷模式 ； 廠址選擇

並列摘要

With strategic advantage, Taiwan stands over the centeral position of The Pacific Ocean, but also with sophisticated processing/subcontracting and manufacturing capabilities, thus ＂export business＂ is the key momentum of Taiwan's economic. The study would take the advantage for the Taiwan's traditional industry, take example with water hardware industry, in considering the export model, for decision-making of site selection analysis. The study takes the document collection, data integration, and field experts opinion to screen the relevant conditions for the site selection of the water hardware facilities. There are totally come out with twenty elements under the five key dimentions that is, ＂cost＂, ＂human resources＂, ＂environment＂, ＂processing/subcontracting＂, and ＂environmental protection＂. And then through the analysis of the analytic hierarchy process(AHP), based on questionnaire survey, targeted on the field experts and owners in central Taiwan. After analyzing, and summarizing, to develop the site selection decision under different export models. The results of the study show two models. The model one: a 100% made in Taiwan for export, the water hardware manufacturers prefer Lukang (Dingfanpo) as the first choice of facility locations, Changbin Industrial Zone as the second choice, and Quanxing Industrial Zone takes as the third choice. The model two: incomplete made in Taiwan for export, the water hardware manufacturers still prefer Lukang as the priority of facility locations, following choice by the export processing zone (Taichung Port) , and then free trade harbor zone (Taichung Port) as the third choice. Lukang was highlighted on the advantage of spares suppliers surrounding, but all the other sites take longer distances.

並列關鍵字

water hardware industry ； analysis hierarchy process- AHP ； export model ； site selection