悲情與戲謔：網絡事件中的情感動員

Of Sympathy and Play: Emotional Mobilization in Online Collective Action

楊國斌(YANG Guobin)

《傳播與社會學刊》 9期 (2009/07) Pp. 39-66

https://doi.org/10.30180/CS.200907_(9).0004

摘要

網絡事件是一種新型的集體行動事件，構成抗拒當代中國「大轉型」的反向運動的一部分。本文運用社會運動理論中的文化分析方法研究網絡事件，發現網絡事件的動員，所依賴的是能夠激發網民的嬉笑怒駡、喜怒哀樂等情感的表現形式和內容。網絡事件的發生，是一個情感動員的過程。文章通過對兩個案例的分析，揭示了網絡事件中情感動員的兩種風格。《一個饅頭引發的血案》代表的是戲謔的情感動員風格，常見於網絡文化事件。山西黑磚窯事件，代表了悲情的情感動員風格，見於涉及各類社會不公的網絡社會事件。

關鍵字

網絡事件 ； 社會運動 ； 文化分析 ； 情感動員

並列摘要

Internet incidents are a new form of collective action. They are an integral part of the countermovement against the ＂great transformation＂ in contemporary China. This article analyzes the mobilization of internet incidents from the perspective of cultural analysis in social movement theory. It argues that the mobilization of internet incidents depends on those expressive forms and content that may produce among internet users such emotional responses as joy, laughter, anger, sadness and sympathy. The occurrence of internet incidents is thus a process of emotional mobilization. This article reveals two styles of emotional mobilization through two case studies. The incident known as ＂A Bloody Case Triggered by a Bun＂ represents a humorous style of emotional mobilization and is typical of internet incidents involving cultural issues. The other incident, known as the ＂Shanxi black kiln＂ case, represents mobilization that appeals to the sentiments of sadness and sympathy, most often seen in cases involving various types of social injustices.

並列關鍵字

Internet incidents ； social movement ； cultural analysis ； emotional mobilization