傳播新制度經濟學的理論基礎

For a New Institutional Economics of Communications

王盈勛(WANG Ying-Hsun)

《傳播與社會學刊》 12期 (2010/04) Pp. 55-77

https://doi.org/10.30180/CS.201004_(12).0004

摘要

本研究旨在探討新制度經濟學的方法如何運用在傳播領域的研究。過去傳播學門所援引的經濟學理論，以批判的政治經濟學與產業經濟學為主，制度經濟學則是只有零星的個案探討，未見有系統的理論陳述。本文闡述新制度經濟學開創者寇斯的傳播思想，並指出，新制度經濟學在傳播學門的可能應用主要在傳播產業組織、傳播政策、以及傳播史三方面。此外，本研究也探討傳播新制度經濟學、傳播政治經濟學與傳播產業經濟學之間的關係。

關鍵字

傳播政治經濟學 ； 媒介經濟學 ； 新制度經濟 ； 產業組織 ； 傳播政策 ； 傳播史

並列摘要

This research focuses on how the methodology of new institutional economics could be applied to economic studies of communications. In the past, theories of communication economics were mainly grounded in either critical political economy of the Left or industrial economy of the Right. There are some case studies using application of new institutional economics, but not very much theoretical investigation. This research elucidates the thought of Ronald Coase, the founder of the new institutional economics, on communication. It also points out the potential contribution to the studies of industrial organization of communication industries, communication policy and, communication history. This research also discusses the relationship between the new institutional economics, political economy and industrial economics of communications.

並列關鍵字

political economy of communication ； media economics ； new institutional economics ； industrial organization ； communication policy ； communication history