華人傳播研究新路徑之探索

New Directions in Chinese Communication Studies: An Adventure

黃懿慧(Yi-Hui Christine HUANG)

《傳播與社會學刊》 41期 (2017/07) Pp. v-x

https://doi.org/10.30180/CS.201707_(41).0001

並列摘要

The 41^(st) issue of Communication & Society presents an academic dialogue and seven articles that explore intercultural communication, the transformation of new and traditional media, and ideas that arise from media convergence. The main themes of this issue include the following topics: reflection on Chinese communication studies, exploration of novel research perspectives and topics in new media studies, diversification of studied populations and phenomenon, and the introduction of interdisciplinary theories. The gist of Chinese communication research centers on the following questions (Huang, 2012): What is the major research orientation of Chinese communication studies? Should Chinese communication studies construct global theory or resolve meaningful, local problems? How are the worldviews, theoretical assumptions, and research methods of Chinese communication similar to or different from Western research paradigms? The Communication Forum raises inspirational arguments. As Xu and Huang stated, Chinese communication studies lack theoretical breakthroughs that are rooted in Chinese culture. Both Xu and Huang encourage Chinese communication scholars to ＂return to the past＂ (by reflecting on history and culture), ＂sustain commonality while striving for uniqueness＂ (by systematically analyzing global communication studies and by selectively learning from and applying these insights), and ＂to focus on the present＂ (by conducting research on specific phenomenon through a researcher's lens in order to expand knowledge in new directions). In this issue, three research papers investigate specific incidents related to new media, and another two papers borrow theories from other disciplines, such as psychology and philosophy, to bring new insights to this field. The final two studies explore a ＂people-oriented＂ research approach. All seven articles echo the theoretical call.