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4Ds教學方法於農鄉服務設計之課程實踐

4Ds Teaching Method in Rural Service Design Course

摘要


本課程帶領學生進入農鄉場域,理論建構與團隊實作,達到跨域學習與在地實踐的可能性。雙鑽石4Ds教學方法,從社區環境「探索」人的需求,歸納「定義」有能力處理的問題,「發展」解決問題的工具,最後落實想法成具體的「實行」方案。根據社區問題,課程發展了四項創新服務設計:一、規劃社區整體視覺形象;二、親人性指標系統;三、建置社區資訊網站;四、社區亮點360度虛擬導覽,吸引網友實境體驗小鎮風光。4Ds創新教學方法引導學生具備發現問題、解決問題的能力,並提出創新服務設計方案,也讓社區居民感受到年輕學子的活潑創意與存在價值。

並列摘要


The course in this study teaches students about local rural communities. Using theoretical knowledge and teamwork, students can gain interdisciplinary abilities and learn about local practices. The curriculum incorporates the Design Council's "double diamond" design process (4Ds) model, which comprises the following phases: the "discover" phase, during which the community and environment are observed to highlight people's needs; the "define" phase, during which problems that can be addressed are identified and defined; the "develop" phase, during which the tools and approaches for resolving problems are developed; and the "deliver" phase, during which ideas are implemented and specific solutions are developed. Based on community issues, the course implements 4 innovative service projects: (1) planning a community's overall visual image design; (2) building a user-friendly and interactive sign system; (3) creating a community information website that provides 2-way communication through display- and usage-oriented features; and (4) creating a 360-degree virtual tour community highlight using application tools and new media technologies to attract visitors to sites and attractions. The 4Ds innovative teaching method teaches students to discover and solve problems and effectively proposes innovative service design solutions. Moreover, community residents can witness the creativity and value of college students through this method.

參考文獻


Brown, T.、吳莉君譯(2010)。設計思考改造世界。臺北:聯經。
Meyer, D.、顧淑馨譯(2007)。全心待客:頂級服務體驗的祕訣。臺北:天下雜誌。
丁宛臻(2017)。創意農業行銷,推動農村洄游 ― 以人為本,引動青年洄游力量。農政與農情。297
山崎亮、張雅秀譯(2015)。社區設計:重新思考「社區」定義,不只設計空間,更要設計「人與人之間的連結」。臺北:臉譜。
文建會(2004)。新故鄉社區總體營造。臺北:行政院文建會。

被引用紀錄


蔡佩頴、傅大煜、陳世民(2021)。農村地方創生導入數位行銷之思維與實踐:雙鑽石模型觀點個案研究餐旅暨觀光18(1),49-67。https://doi.org/10.6572/JHT.202106_18(1).0003

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