Strategic Optimization of Logistics Enterprises Based on SWOT-AHP Method: Take Qingdao Riri Shun Logistics Co., Ltd. as an Example

Zimeng Li ； Hong Sun

《Journal of Management & Decision Sciences》 3卷1期 (2020/06) Pp. 8-22

https://doi.org/10.6885/JMDS.202006_3(1).0002

摘要

With the rapid development of China's logistics industry, competition among logistics enterprises is intensifying. It is of great theoretical value and practical significance for logistics enterprises to formulate enterprise development strategy scientifically and objectively, on the basis of accurate and comprehensive analysis of internal and external environment. In order to determine the optimal strategy of the logistics enterprise, a general logistics enterprise strategic optimization selection model is established based on the SWOT and AHP analysis methods. An empirical study was conducted by taking Qingdao Riri Shun Logistics Co., Ltd. as an example. The empirical analysis results show that the company should choose ST's diversified business strategy, that is, the company has certain internal advantages, but it should pay attention to external threats in the development process, and continue to maintain quality customer service and innovative development.

關鍵字

Corporate strategy ； Logistics ； SWOT ； AHP